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Vol. 3

rainbowcongaCreative Chronicle TitleMay section header creative comp
  • The Happenings at Creative
  • Creative Spotlight: Chico Enterprise-Record
  •  Quote of the Month
  • Behind the Scenes: El Grullense
  • Top Post of May
  • Get Featured & Special Offer
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The Happenings at Creative

We're expanding! In May we welcomed 3 brand new and eager employees to our team.

The first to join the team was Richard Miller (not pictured). Rich is our Bay Area Sales Representative.

Next up was Ric Bowden (right) our brand new Estimator/Planner. He will be taking over quote process and working directly with customers.

Last but not least, on May 15th our newest Sales Representative Robert Rounsaville (left) started. He is excited to take over the Chico area sales. Make sure to say hi to the new guys next time you're in!

Want to know more? Stay tuned for the coming "Meet the Creative Team" posts of the new team members on Facebook!

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Creative Spotlight: Chico Enterprise-Record

Chico Enterprise Record has a long standing history in Northern California. While they went through a few name changes one thing remained true - they have an undeniable dedication to true journalism. In the past 70 years they have only had FOUR editors. If that doesn't prove ChicoER's passion for journalism I don't know what does!

"The Enterprise-Record has served our community for more than 150 years. We strive for high standards in community journalism, getting things right, and being fair about it." - Mike Wolcott, Editor

ChicoER is Creative's closest neighbor on Park Ave and we have done business with them for quite some time. ChicoER relies on us to design and print eye catching and bold banners to announce exciting projects and achievements. It is always a pleasure working with the ChicoER team and we're happy they can make the trek ALL THE WAY across the street!

"We reached out to Creative Composition for a banner commemorating our coverage of the Camp Fire, which resulted in us being named a finalist for a Pulitzer Prize for the first time in our history. Almost immediately, they gave us a couple of options to choose from. We're happy with the finished product, and we're lucky to be across the street from such a great business." - Mike Wolcott, Editor

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Behind the Scenes: El Grullense

Leo and his family originally wanted to open a full fledged restaurant knowing him and his family had some seriously spicy cooking skills. As a natural entrepreneur, he also knew putting down roots for a restaurant was a daunting investment and decided starting with a taco truck was the safer choice.

4 years ago Leo and his family decided to take the leap. At that same time the previous owner of El Grullense decided he was ready to sell his operation. The name El Grullo is a city in Jalisco, Mexico. Leo decided to keep the name as El Grullense was the very first taco truck in Chico.

Fast forward to today, El Grullense is thriving. Leo and his family just opened their second taco truck which is what brought them back to Creative Composition. They were looking to wrap their new truck with a new expanded menu.

Leo partnered with our graphic design team to design his new menu that promoted readability and easily guided the customer through it. This included strategic placement, color matching, font choices, and lots of back and forth to create the perfect menu.

Now El Grullense's second truck is fully operational and is busy all day long. It was a pleasure working with Leo and his family. We love working with local companies that have family values just like we do.

El Grullense is located in our parking lot at 396 E. Park Ave Chico, CA 95928. Come get your taco on!

 

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Top Post of May

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of May was our "Meet The Creative Team" post featuring Mike Hendry!

Mike is our President and Operations Manager, and has been with Creative for 35 years.
"If he were stranded on a desert island he would bring his wife, a boat, and fish."

Check it out here to see all the details!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to alyle@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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Vol. 2

rainbowcongaCreative Chronicle TitleMemo Style 1
  • The Happenings at Creative
  • Creative Spotlight: Klean Kanteen
  •  Quote of the Month
  • Behind the Scenes: Mushroom Adventures
  • Top Post of April
  • Get Featured & Special Offer
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The Happenings at Creative

In April we hosted yet another company wide competition. We wanted to jump start spring with a brand new theme for each of our marketing displays. We have plenty of displays including a vehicle to wrap, window cling for the front of our building, retractable banners, sign displays, a trade show booth, you name it - we have it. But the question remained, what should the theme be?!

So we took the question company wide. Each employee had an unlimited amount of theme idea entries, and were awarded bonus points if they included a tagline and pictures. We had an overwhelming amount of entries that varied from pirates, to memes, to world scenery and even to daredevil/adrenaline. The top 5 were selected via popular vote, while the top 2 themes were selected by a small committee based upon marketability.

The results are in and everyone is excited! The winners were awarded gift cards, cash and of course, bragging rights.

Congratulations to our winners!

1st Place: "No Monkey Business" by Joshua Hendry

2nd Place: "Pirates Theme" by Rosemary Derby

3rd Place: "Giraffe Standing in a Crowd of Sheep" by Brandon Bentley

4th Place: "Creative Through the Ages Decades Theme" by Rosemary Derby

5th Place: "Company Mascot" by Kyle Hathaway

Theme Winners Top 5
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Creative Spotlight: Klean Kanteen

We have been partners with Klean Kanteen going on 3 years. It is not often we come across another business whose company values align so closely to ours. Klean Kanteen is family and employee owned, mission driven, and has a big emphasis on the ethos of the company.

One of the values the family at Klean Kanteen lives by is a culture of “hugs not handshakes.” They emphasize their need to stay true to who they are and continue to make a positive impact on the world. Every product made at Klean Kanteen is designed to solve an existing problem. They are specifically actively working to eliminate the use of single use products.

The Chico community plays a vital role in their business and means the world to them. That’s where Creative comes in. Klean Kanteen relies on Creative for their go to market efforts, trade show assets, consumer initiatives, and more.

Jeremy, Klean Kanteen's Director of Marketing and Branding, recalls how his favorite part about working with Creative is his ability to show up with a problem and Kyle will solve it by understanding the heart of the business. Jeremy quotes “There has never been one time Creative hasn’t delivered.”

It is always a pleasure forging and fostering partnerships within the Chico community. Here at Creative we have a passion for making a positive impact and we are grateful to work with a company like Klean Kanteen.

"Today, as a certified B Corporation, we not only create the highest quality reusable products on the planet, we work hard to bring benefit to the people and places we touch—and we do everything we can to keep single-use waste from trashing the world."
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Behind the Scenes: Mushroom Adventures

mushroom adventures banner

Donald started his business in 1996 in a San Francisco basement garage. He saw many triumphs and tribulations between his start and 2019. Today you can find Donald and his team at Farmer’s Markets from Marysville up to Chico. Donald came to us wanting a fresh new look for some signage to market his mushroom growing kits.

Rosemary, one of Creative’s graphic designers, had done work with Donald previously and was happy to help. She went straight to work designing a fun and inviting new logo for Mushroom Adventures.

The end result was six 24x20 Ultraflex 38in banners, six 30x10 dibond aluminium composite signs, and one HAPPY customer. Rosemary quotes, “Donald was a pretty fun guy to work with.”

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Top Post of April

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of April was our Meet The Creative Team post featuring Steve Hendry!

'His spirit animal is a LLAMA!🦙 Because they are "Majestic, underappreciated and like 80's fashion a future style icon. My time will come." 🤣🤣🤣'

Check it out here to see all the details!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to alyle@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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Vol. 1

Creative Chronicle Print 1
  • Creating a Culture of Family Values
  • Creative Spotlight: Secret Trail Brewery
  •  Quote of the Month
  • Retrospect: A Valentine's Miracle
  • New Website, Same Us
  • Special Offer
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Creating a Culture of Family Values

If there is one thing the founders at Creative Composition are passionate about, it's family values. While they are fiercely in tune with printing and marketing best practices, this value is held above all else.

As companies grow in size and profitability, they tend to lose sight of the values they once held dear. This is not true of the founders and staff at Creative. We work diligently to ensure these values are held and expressed as a priority to each and every customer.

One way in which we continue to carry out our family values is by delegating intentional time to spend with our team. To that end, we hosted our First Annual Chili Cook Off! The founders shut down the shop midday on Friday March 8, 2019 and the cook off commenced.

We had 11 total chilies entered into the contest - each of which tasted completely unique. There was cornbread, families, and lots of laughter. The event came to a close with a 1st and 2nd place winner.

1st Place: Angie's Traditional Southwest Chili

2nd Place: Michael's All Meat All Heat Chili

Chili Lineup
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Creative Spotlight: Secret Trail Brewery

Here at Creative we are known for producing a wide variety of products, including niche and personalized items. One example of the niche products we produce are keg collars.

Keg collars are used to identify important information about which brewery the beer came from and its contents. The unique aspect about keg collars is that they are die cut through the middle in order to sit on top of the keg.

We have a machine specifically for this purpose, which is not found typically found in businesses like ours.

"Secret Trail Brewing Company is an artisan craft brewery. STBC is a collaboration of Charlie Barrett, Michelle Barrett & Jesse Fischer. We seek to be a community-focused, locally- sourced brewery making both the classic styles and original innovations."

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Retrospect: A Valentine's Miracle

It was just two short days before Valentine's Day. One of our regular customers came in to pick up an order of flood maps. He then leaned over the counter to ask if we could do him a personal favor.

He pulled out his iPhoneX with a stunning photo of a horse in powdery white snow. The customer explained how his house was one of the very few that survived the Camp Fire, as did his horse. He snapped the above photo and wanted to surprise his wife for Valentine's Day.

Our lead designer Scott went to work assessing the state and quality of the photo to determine if it could be stretched. To his surprise, the resolution was fantastic and he was able to work his magic. It was printed on a 16x20 inch sheet are archival paper and framed just in time for Valentine's Day.

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New Website, Same Us

Welcome to our website!

It's brand new! We launched our new and improved website in February. We are very excited to debut some improved features of the website like our Get A Quote feature. Now you can get an online quote with ease and in a timely matter. Also check out our Ideas tab for new content on what new products are in stock and fresh ideas for you to try!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to alyle@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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Direct Mail: RIP or ROI?

 

Direct-Mail-MArketing-RIP-or-ROIIs direct mail dead?

Since we are in the business of marketing in a digital marketing age, we get asked this question often. We also love getting this question because it is a big part of our business mantra.

Direct mail is not dead. Here’s why:

While the world is operating in an ever changing technological age, it begs the question whether direct mail has a place in the marketing mix anymore. The rapid expansion of advertising conducted over Facebook, email, etc. has taken over the marketing industry.

Consumers are constantly being bombarded with digital advertising on an hourly basis. It feels like every notification coming in is another company trying to convince us to buy something. Because of this new phenomenon, consumers are pickier than ever with their choice in attention to advertisements.

For most of us, ads that come in via email are swiped “read” before we even know who sent it. Consumers are spending less time than ever looking through digital ads. Some digital experts suggest consumers are seeing at least 4,000 digital ads per day.

How are businesses supposed to compete in such a volatile climate?

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Direct mail.

There is an illusion that direct mail is dead which is causing businesses to pull back from their efforts. This is making room for other businesses to swoop in and steal the spotlight. Direct mail is actually more effective now than it has ever been.

Direct mail has a 783% higher response rate than email marketing which has experienced a 65% decrease in click rates.*

Consumers are aware that a business put time and money into getting the ad to their door step and it portrays a dedication that email advertising does not. They feel valued.

The sheer fact of the physical contact with the advertisements and the personalization of the person’s name make them more memorable. Direct mail has a direct effect on the consumers the makes them more inclined to contact you when looking for that service.

Not only has direct mail proven its effectiveness in retaining consumer attention, one report indicates a trend in direct mail having the third highest ROI at 27%.*

Digital marketing is an essential piece in keeping up with technological advancements. There is no denying its importance in the digital age. We have seen many businesses fail due to ignoring the signs of advancement.

However, it is no longer the age of one or the other. It is the age of BOTH.

The most effective and efficient use of marketing is through both digital and direct mail marketing.

We find direct mail marketing so valuable, not only do we assist other businesses with their direct mail marketing campaigns, we also conduct our own. We are experts in the marketing industry and only provide the best advice to our customers.

We offer much more than just mailing services. From start to finish we will help you. Anything from graphic design and printing, to mailing and signage – we’ve got your back. We are a one stop shop that will stop at nothing to provide you the very best service.

Don’t just take our word for it, because we put it in writing. Check out our Satisfive guarantee that promises the very best in the business or your money back.

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If you need any help with your marketing please don’t hesitate to give us a call! We will happily answer any questions you may have and walk you through the steps to an effective and efficient marketing strategy.

Give us a call at 1 (800) 427-1955 or email us at info@creativecomp.com

Best,

 

Angie

 

*Direct Mail Response Rates Are at Their Highest Point in Over a Decade