0

Creative Composition

Marketing That Works

Creating a Logo That Gets You Noticed

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies are still missing their key identity piece to set them apart.

Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

Background Logo CCGetting Started

Before you begin sketching or learning how to design a logo, first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement while creating your logo.

But that may not be enough to get you started. Here are some additional tactics and considerations that will help you create an appropriate company logo:

Look at The Logos of Other Businesses in Your Industry: Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.

Focus on Your Message: Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What’s the nature of your current target audience? These elements should play an important role in the overall design or redesign.

Make it Clean And Functional: Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be illegible if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.

Your Business Name Will Affect Your Logo Design: If your business name is “XO Jewelers” you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called “Lightning Fast Printing,” the logo might feature some creative implementation of lightning

Use Your Logo to Illustrate Your Business’s Key Benefit: The best logos make an immediate statement with a picture or illustration, not words. The “Lightning Fast Printing” logo, for example, may need to convey the business benefit of “ultra-fast, guaranteed printing services.” The lightning image could be manipulated to suggest speed and assurance.

Don’t Use Clip Art: However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.

Avoid Trendy Looks: If you’re redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes but doesn’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the mark of good design.

If you’re in the market to update your current logo or create a new logo from scratch Creative Composition Inc. can help! We have an amazing in-house graphic design team to help ease the process and help you create the perfect logo for your company. We can easily help you accomplish all the tactics above with ease and make sure you leave confident with your new design.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize a logo for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com 

Vol.12

rainbowcongaCreative Chronicle TitleBackground 2020 Feb 1
  • The Happenings at Creative
  • Creative Spotlight: Cleanrite Buildrite
  • Top Post of February
  • Get Featured & Special Offer
divdots

The Happenings at Creative

In February we were welcomed with a wonderful surprise by one of our Creative employees! Thank you Patty (CSR) for surprising the team with a catered luncheon for Valentines Day.

Here at Creative we believe life is about enjoying moments and making memories and what better way to do that then coming together for a company luncheon.

The event was catered by one of our own here in Chico Shelley's Catering. Shelley offers catering and meal planning services from personalized meals to a full out catered event.

The day of the luncheon Shelley and her team served up a delicious meal with chicken tamales, beans, rice, salad, chips and salsa. To top is off she also created Valentines Day inspired cupcakes for dessert.

Adding to the fun Roxanne (Accounts Receivable) incorporated a fun contest for our employees "How Many Candies Are in That Jar". The big winner of the day was Scott Sleeper one of our talented graphic designers with a guess of 118 and the winning number 119. Way to go Scott!

Congratulations to our winner and a big thank you to all of our participants and Shelley's Catering it was definitely a day to remember!

Feb Creative Chronicle
Feb Creative Chronicle 2
rainbowconga

Creative Spotlight: Cleanrite Buildrite

Serving Butte County for over 50 years, Cleanrite-Buildrite has worked hard to build its reputation as the local source for fire and water restoration and carpet cleaning services. They also pride themselves with delivering 100% customer satisfaction!

When a disaster hits whether it’s a natural disaster, fire, or even a dishwasher overflow if you want a company you can count on to get the job done right, CRBR is the company for you.

CRBR has done business with Creative for quiet sometime. We have done everything from business cards, name plates, brochures, wall vinyl and vehicle wraps. When it comes to printing eye catching and bold projects CRBR relies on us to get the job done!

This time around CRBR was excited to announce they relocated to a new location and needed Creative's help. They needed several print materials from name plates, directional arrows, and wall vinyl throughout the new location.

It is always a pleasure working with the CRBR team we love working with local companies that have customer values just like we do.

CRBR is located at 2684 Hwy 32. Suite 100, Chico, California 95973.

Vehicle Wrap CRBRrainbowcongaUntitled 1rainbowconga

Top Post of February

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of February was our "Trade Show Display" post featuring Nor-Cal Guides & Sportsmen Association!

We love showcasing our talents! Creative is here to help you design bold and eye-catching trade show displays to get you noticed!

NCGASA is designed to help save the fish and wildlife in Northern CA. Any person who enjoys the outdoors hunting/fishing support this organization! They are the “Sportsmen’s Voice”

Check it out here to see all the details!

IMG 6270rainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

Template 10 off signage
divdots

Why Vehicle Wraps Are The Key to Advertising

Have you ever seen a car, truck, or van in your area wrapped in an advertisement? If so, you may have wondered whether these advertisements known as vehicle wraps are a worthwhile investment to get your small business off the ground or help move it forward.

Below, you’ll find a complete breakdown of what vehicle wraps are and why you should consider investing in them.

BobCat Vehicle Wrap

That’s a Wrap!

A vehicle wrap is a digitally-printed mobile billboard. Our professionals here at Creative will work with you to craft your advertisement and then print it on vinyl. Professionals print vinyl wraps in full color with eye-catching graphics. After using graphic design software to design your wrap, the individual will then apply the vinyl film to your car.

You can select either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Even if the wraps cover windows, you won’t have a problem looking through them. A high-quality vinyl wrap typically lasts three to five years.

Why Vehicle Wraps Can Be Effective!

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:

  • Mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
  • 98% of Americans indicated they notice media targeting vehicle drivers and passengers.
  • Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.

Source: https://www.bigpicturegraphics.com/car-advertising-statistics/

Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wrap over more traditional forms of advertising.

 What is The Cost of a Vehicle Wrap?

The cost of vinyl wraps depends on the size of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,000, which includes:

  • Vinyl graphics design
  • Printing services
  • Professional installation

Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look while preserving the original paint job.

An additional perk for custom vehicle wraps, you can change ads as you wish. If you don’t want to have an advertisement on your car any longer, you can have a professional remove the wrap without causing any damage to the original paint.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize a vehicle wrap just for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com  

Vol.11

rainbowcongaCreative Chronicle TitleBackground Jan 2020
  • The Happenings at Creative
  • Creative Spotlight: Tree of Eden
  • Top Post of January
  • Get Featured & Special Offer
divdots

The Happenings at Creative

This month marks a decade at our Chico location and we couldn’t be more proud to have fostered so many connections over the years since our humble beginnings in 1968.

Creative is proud to celebrate where we come from, and to celebrate how we’ve changed. To showcase where we first got our start we have provided a timeline of the past 52 years here.

Creative has been providing print goods with stellar design and superb quality to the masses and we couldn't be more appreciative of all the projects we have worked on these past years.

10 years means a lot to us, which is why we wanted to show our gratitude. We can only say thank you to the unfathomable amount of people that have made Creative Composition possible, and cheers to the next 10 years!

Timeline Creative Jan Blog
rainbowconga

Creative Spotlight: Tree of Eden

Tree of Eden is a Chico tree service dedicated to high quality tree care. They provide excellent services in everything from removals, trimmings, stump grinding and many more! The owner Joshua prides himself on taking the best care of all local and outlying communities.

After years as a wild land firefighter Joshua went onto get his degree in forestry and fire science. He then became interested in residential applications of tree work. With 14 years of chainsaw work and tree falling under his belt he now has the skill and capabilities to help create a positive change in his community.

Tree of Eden prides themselves on family, customer service, and safety, and here at Creative Composition we pride ourselves with the same line of values. Creative has done business with Tree of Eden for quiet sometime. We created everything from direct mailers, Best of Chico signs, and vehicle wraps.

This time Joshua reached out to Bob Rounsaville in Sales for a new vehicle wrap that would catch customers attention and Creative did not disappoint! It is always a pleasure working with Joshua and we're happy he continues to come to us for his print & marketing needs.

Tree of Eden serves all surrounding areas including Paradise, Magalia, Durham, Gridley, and Oroville. As a local tree service company Joshua and his team are ready to help!

If you would like more info about Tree of Eden call there office 530-513-6574 or check out there website HERE

Tree of Eden Vehicle WraprainbowcongaQuote of the month Janrainbowconga

Top Post of Janurary

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of January was our "Golf Cart Wrap" post featuring AB Self-Storage!

AB Self-Storage is family owned and operated company that provides a professional service at a competitive price!

When Celeste came to us with the task of wrapping their Golf Cart the Creative Team was on the job.

Check it out here to see all the details!

Ab self storage golf cart 1rainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

Template 10 off Vehicle Wraps
divdots