Advice from Creative
What can your business do during the slowdown of COVID - 19?
These past few months have been hard for many of us in the business world. Production is slow and time is now more available. Even with the promise that pandemic restrictions will be lifted in the coming weeks, there still seems to be no end in sight. So what can we do to utilize out time in a way that will help us prepare for reopening our businesses.
Now is the time to reach out to your clients. Connect on a personal level. Find out what they need in terms of advice or resources.
There is more time now than ever to improve your business with endless opportunities to create a better business version of yourself.
Ask your employees if there are skills they want to refine or have suggestions for company improvements. Work together to take your business to the next level. Conduct online training sessions so that your team will be well versed and provide better customer service when restrictions are lifted.
This unexpected economic downturn may cause irritation, stress, and worry. It is important to develop a different perspective. Be proactive assessing how you can transform the negative of business slowdown into something that will make sales better now and well into the future.
Source: John Boitnott, May 2020
Creative Spotlight: Eco-Shell
Looking for a New Sustainable and Ecofriendly Cat Litter? Read Below!
Who is Eco-Shell?
This year we have had a lot of up’s and down’s, but one positive thing that came with the New Year is our partnership with Eco-Shell. A sustainable and renewable company located in northern California. We print their Marketing collateral for their retail package line up of Naturally Fresh Litter! A cat litter made of recycled walnut shells.
Eco-Shell, established in 1995, reuses the walnut shell by-products from their sister company, Crain Walnut Shelling. Eco-Shell creates products from walnut shells, used across many industries and such as cosmetics, oil fields, abrasives, fillers, extenders, pet care, and more. Eco-Shell processes 120,000,000 pounds of shell annually, powered by 2 megawatts or solar energy.
In 2009, Eco-Shell patented & introduced Naturally Fresh litter. This cat litter is made from walnut shells that naturally neutralizes and eliminates ammonia odors without added perfume or masking agents. Naturally Fresh is now a national brand sold in the U.S., Mexico, and Canada.
To get a better understanding of Eco-Shell pet care products, we interviewed their Marketing Manager, Sabrina Wootton about the Naturally Fresh product line. Sabrina has 5 cats herself, pictured above. Here are a few things Sabrina mentioned about their litter line up,
- Superior Order Control, by Organically Neutralizing Ammonia Orders
- 3x Better Absorption 1 bag Naturally Fresh = 3 bags of leading clay litter
- 50% lighter than clay (standard density is much lighter than clay)
- Sustainably Grown and Annually Renewable
- Natural and Biodegradable
- No Toxins, Non – GMO, Plant Based
- Solar Powered Factory
- Vertically Integrated Company
- “Cradle to Cradle” Green
- Certified – Environmental Stewardship
- Responsible Resource Management
Trial & Error
Helen, Director of Marketing and Sales for Eco-Shell, has two savannah cats, Lambo and Marcel. Both Lambo and Marcel have used Naturally Fresh litter since the development of the original formulas in 2008. Through the years of product development, Helen has included her cats for trial litters. Helen was instrumental in the development of Naturally Fresh. Being a lifetime cat owner, litter is a household item and one thing that has always been a challenge over the years was scooping the cat box. The odor and dust were always an issue as clay was typically the common litter used. Since using Naturally Fresh, she has never looked back. No more odor, dust, tracking, or sneezing and wheezing cat kids. The perfect litter that actually works!
Behind the Scenes: Wink Lashes & Beauty
Wink Lashes and Beauty, owned by Christal and Jared Condos, is a beauty salon located in central Chico.
Wink Lashes and Beauty just opened and they are excited to help the people of Chico and surrounding cities with their beauty needs. Christal, a true entrepreneur, has been in the wedding, beauty, restaurant, and makeup industry for 20 years. She is " detailed to perfection" and takes pride and joy in everything she does.
Christal's husband, Jared who owns Arise Solar, has done business with us in the past and knew to call us for a window vinyl. He met with Robert and presented the idea of the window vinyl. The design came from John Glassenapp, an old co-worker and long time friend of Jared. It was then sent to Graphic Design who made the dream come to life and signage installed it soon after.
Check out the masterpiece above. The window vinyl helps block the sun from entering the beauty salon when looking out. When looking in, it protects customer and workers from being watched as their beauty dreams come to life. This type of window vinyl is perforated.
Call Wink Lashes and Beauty at 530-809-4905 or check them out on their website here.
Update from September
Keep Michael in your Prayers
In late September, our safety manager and a key member to our signage team, was injured in a motorcycle accident. The incident took place on highway 99 leaving Chico.
Michael suffered from a serious road rash, a broken foot, broken wrist, and a few broken bones in his back. He will be out of work for sometime as he recovers and he is expected to make a full recovery. Production will continue as normal.