0

Creative Composition

Marketing That Works

Informed Delivery

What is Informed Delivery?

Sign up informed delivery

Informed Delivery is a new service that allows consumers to digitally preview incoming direct mail before it arrives. The post office send pictures of each mail piece, also known as the informed delivery daily digest, on the day the direct mail arrives. The digest also includes tracking information  for any package you are receiving. Consumers have to sign up for the USPS Informed Delivery service before they can start to receive mail updates. Although it was originally only available in certain areas, it is now a widely available being used by over 26.5 million Americans and counting.

*Informed Delivery allows users to interact with their incoming mail and packages in one convenient online location.  Users will receive email notifications containing grayscale images of the exterior, address side of incoming letter-sized mail pieces that are arriving soon.

Why do I need Informed Delivery?

Individuals are signing up for Informed Delivery more now than ever. Why? Mail theft is on the rise as well as extended waiting periods of receiving mail. This, in large, could be due to the hit of COVID – 19 and the influx of online ordering. With that being said, here are a few perks that come with Informed Delivery.

  • A sample of the mail to be received that day will be emailed at 7:45 Am every day.
  • Images are clear and shows recipient information which is valuable to a multiple member household.
  • In the online portal, mark mail that was not received but had a preview for.

Click here to sign up for Informed Delivery.

Marketing and Informed Delivery

A main reason Informed Delivery gives hope to direct mail marketers is due to its forced interaction with Informed Delivery users. 70% of subscribers open their mail daily increasing the chances of impressions on your Direct mail that would have other wise been thrown away. Add timelessness into the mix and businesses have the opportunity to target customers at the beginning of their day, perhaps at time where they are more likely to make a purchase.

Features of USPS Informed Delivery

Informed Delivery also includes the following features for businesses:

  • Create a Campaign via the Mailer Campaign Portal: Once you have gained access to the Customer Gateway, you will be able to create an Informed Delivery Interactive Campaign.
  • Pre-Campaign Analysis Report: From the Customer Gateway, you will have the option of creating a pre-campaign analysis report. This makes it possible for your business to evaluate how many people on your consumer list are already using Informed Delivery services.
  • Representative and Ad Image: An Informed Delivery campaign consists of a representative image and ad image. The representative image can either be a picture of the mail piece or different artwork that looks more like a banner image. In addition to the representative image, there will be a smaller image called the ad image. Think of this as a Facebook ad. It is similar in size but will contain the offer of call-to-action (CTA).
  • Call to Action: Next to the ad is the CTA text that contains a link to the landing page that you’re pointing the end user to. Keep in mind, if you’re currently tracking in coming traffic to your website through analytics, it is important to include UTM tracking with in your link. This will allow you to see informed Delivery as a traffic source.

Benefits of using Informed Delivery for Marketers

Marketers are looking for a way to pair direct mail and digital, and on the most basic level, Informed Delivery is it. The ability to show an ad to a consumer that you know is getting your direct mail piece is pretty powerful. Many of those in direct mail marketing know how important it is to track open and click-through rates. Through Informed Delivery updates, it is possible to track these for your direct mail campaign. Another great feature that Informed Delivery offers is the chance for your Direct Mail Campaign to stay live. This means that weeks to months after your direct mail piece is delivered, users can access their portal and click back on the live mail piece.

Informed Delivery is a free feature that is offered by USPS. Take advantage of it now!

Key Takeaways

Informed Delivery….

  • Used by over 26.5 Million Americans.
  • Gives insights into open and click-through-rates for marketers.
  • Provided as a free service, for now, by USPS.
  • Bridges the gap between direct mail and digital marketing.

We can help!

If you are currently using direct mail and not taking advantage of Informed Delivery for your direct mail – we can help.

Call Mark today!

Mark Blog post pic

Mark Hendry
VP Sales/Marketing
530.924.2408
mark@creativecomp.com
www.creativecomp.com

Vol. 16

rainbowcongaCreative Chronicle TitleEcoShell Newsletter
  • Advice from Creative
  • Creative Spotlight: Eco-Shell
  •  Quote of the Month
  • Behind the Scenes: Wink Lashes & Beauty
  • Update from September
  • Get Featured & Special Offer
divdots

Advice from Creative

What can your business do during the slowdown of COVID - 19?

These past few months have been hard for many of us in the business world. Production is slow and time is now more available. Even with the promise that pandemic restrictions will be lifted in the coming weeks, there still seems to be no end in sight. So what can we do to utilize out time in a way that will help us prepare for reopening our businesses.

Connect

Now is the time to reach out to your clients. Connect on a personal level. Find out what they need in terms of advice or resources.

Develop

There is more time now than ever to improve your business with endless opportunities to create a better business version of yourself.

Train

Ask your employees if there are skills they want to refine or have suggestions for company improvements. Work together to take your business to the next level. Conduct online training sessions so that your team will be well versed and provide better customer service when restrictions are lifted.

Conclusion

This unexpected economic downturn may cause irritation, stress, and worry. It is important to develop a different perspective. Be proactive assessing how you can transform the negative of business slowdown into something that will make sales better now and well into the future.

Source: John Boitnott, May 2020
re opening
rainbowconga

Creative Spotlight: Eco-Shell

Looking for a New Sustainable and Ecofriendly Cat Litter? Read Below!

Who is Eco-Shell?

This year we have had a lot of up’s and down’s, but one positive thing that came with the New Year is our partnership with Eco-Shell. A sustainable and renewable company located in northern California. We print their Marketing collateral for their retail package line up of Naturally Fresh Litter! A cat litter made of recycled walnut shells.

Eco-Shell, established in 1995, reuses the walnut shell by-products from their sister company, Crain Walnut Shelling. Eco-Shell creates products from walnut shells, used across many industries and such as cosmetics, oil fields, abrasives, fillers, extenders, pet care, and more. Eco-Shell processes 120,000,000 pounds of shell annually, powered by 2 megawatts or solar energy.

The Litter

In 2009, Eco-Shell patented & introduced Naturally Fresh litter. This cat litter is made from walnut shells that naturally neutralizes and eliminates ammonia odors without added perfume or masking agents. Naturally Fresh is now a national brand sold in the U.S., Mexico, and Canada.

Cat Collage

To get a better understanding of Eco-Shell pet care products, we interviewed their Marketing Manager, Sabrina Wootton about the Naturally Fresh product line. Sabrina has 5 cats herself, pictured above. Here are a few things Sabrina mentioned about their litter line up,

  • Superior Order Control, by Organically Neutralizing Ammonia Orders
  • 3x Better Absorption 1 bag Naturally Fresh = 3 bags of leading clay litter
  • 50% lighter than clay (standard density is much lighter than clay)
  • Sustainably Grown and Annually Renewable
  • Natural and Biodegradable
  • No Toxins, Non – GMO, Plant Based
  • Solar Powered Factory
  • Vertically Integrated Company
  • “Cradle to Cradle” Green
  • Certified – Environmental Stewardship
  • Responsible Resource Management

Trial & Error

Helen, Director of Marketing and Sales for Eco-Shell, has two savannah cats, Lambo and Marcel. Both Lambo and Marcel have used Naturally Fresh litter since the development of the original formulas in 2008. Through the years of product development, Helen has included her cats for trial litters.  Helen was instrumental in the development of Naturally Fresh. Being a lifetime cat owner, litter is a household item and one thing that has always been a challenge over the years was scooping the cat box. The odor and dust were always an issue as clay was typically the common litter used. Since using Naturally Fresh, she has never looked back. No more odor, dust, tracking, or sneezing and wheezing cat kids. The perfect litter that actually works!

lambo and marcel

rainbowcongaQuote of the Month Augustrainbowconga

Behind the Scenes: Wink Lashes & Beauty

Wink Window Vinyl

Wink Lashes and Beauty, owned by Christal and Jared Condos, is a beauty salon located in central Chico.

Wink Lashes and Beauty just opened and they are excited to help the people of Chico and surrounding cities with their beauty needs. Christal, a true entrepreneur, has been in the wedding, beauty, restaurant, and makeup industry for 20 years. She is " detailed to perfection" and takes pride and joy in everything she does.

Christal's husband, Jared who owns Arise Solar, has done business with us in the past and knew to call us for a window vinyl. He met with Robert and presented the idea of the window vinyl. The design came from John Glassenapp, an old co-worker and long time friend of Jared. It was then sent to Graphic Design who made the dream come to life and signage installed it  soon after.

Check out the masterpiece above. The window vinyl helps block the sun from entering the beauty salon when looking out. When looking in, it protects customer and workers from being watched as their beauty dreams come to life. This type of window vinyl is perforated.

Call Wink Lashes and Beauty at 530-809-4905 or check them out on their website here.

winkrainbowconga

Update from September

Keep Michael in your Prayers

In late September, our safety manager and a key member to our signage team, was injured in a motorcycle accident. The incident took place on highway 99 leaving Chico.

Michael suffered from a serious road rash, a broken foot, broken wrist, and a few broken bones in his back. He will be out of work for sometime as he recovers and he is expected to make a full recovery. Production will continue as normal.

Michael professional picrainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to djones@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

10 offpng
divdots

A Print Purpose Guarantee

Labels, Business Forms, Keg Collars

Like many of the businesses we serve; we take pride in being one of the largest print providers in the North State, our 20,000 square foot manufacturing facility here in Chico, has state of the art printing, mailing and sign equipment. Your project will be made in Chico! Unlike many local printers and designers that send their work out of the area. Rest assured that we have complete control of the printing process, if you need it quicker, we can do it. Our employees are part of the local economy so you are supporting a company that spends its money locally. As a result of our in house printing, we are able to offer the 5 Guarantees. Here is the first one.

  1. Print Purpose Guarantee.

To help make decisions that are right for you, we will ask how you are going to use your project, and do all we can to consult with you to ensure its effectiveness. If we fail to ask, call us on it and we will print your job for the cost of paper alone.

We want to ensure and create a wholesome relationship with our clients by guaranteeing that our printing is excellent, fast, and accurate. If we have not reached this goal for you, give us a call. One of our wonderful customer service reps we have here at Creative Composition Inc. will be able to help make your order right. Because of our guarantees, working with us is risk free!

Give us a call today at 530-924-2400 or email us at info@creativecomp.com.

The 5 guarantees to be continued….

Vol. 15

rainbowcongaCreative Chronicle TitleNewsletter Vol 15
  • The Happenings at Creative
  •  Quote of the Month
  • Behind the Scenes: Farmer's Brewery
  • Top Post of April
  • Get Featured & Special Offer
divdots

The Happenings at Creative

During the month of June and into July, we had the pleasure of working with Xerox, a printing and supply company, to buy and have new equipment installed. Andrea, the Xerox rep we worked closely with, gave a lot of insightful information on our 2 new Iridess Production Presses.

What is an Iridess Production Press? We are glad you asked!

An Iridess Production Press is a 4 cmyk press that has 120 IPM, more substrates, synthetics, polys, never-tear, Teslin, Linen, Silks, Kraft Stocks (rough and textured). It has best in class image quality, consistent repeatable, reliable color, and extra-long sheet printing up to 47”! Check it out below!

With these production presses we are now able to print brochures, mailers, business cards, catalogs, booklets, labels postcards, envelopes, door hangers, invitations, etc. at a faster pace, with larger quantities and clearer images!

Iridess
rainbowcongarainbowcongaQuote of the Month

Behind the Scenes: Farmer's Brewery

The Power of Two Creative Minds
garth and bob

Farmer's Brewery started as a farm in 1802 has now turned into a fast growing, 100 % family owned craft brewery in Princeton, Ca. They have four main beers available that include an IPA, Lager, Ale, and a Mexican Lager. You can find these delicious beers at various markets and popular restaurants in Chico, Durham, Paradise, Magalia, Orland, and Oroville.

 

Garth Archibald, Sales and Marketing Manager at Farmer's Brewery, reached out to Robert Rounsaville, our lead Sales and Marketing person, to come up with a unique end cap display that can be seen atop grocery store isles. With creative minds alike, they produced this display box made out of Falcon Board. The display box is 48 " x 15.5 " in length and 24" x 15.5" in width.

 

The same way their superior beer is helping them stand out among other craft breweries, Creative Composition is helping them stand out in the beer section at supermarkets and liquor stores.

 

rainbowconga

Top Post of June

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of June was our signage department wrapping a local truck!

The signage team got to work bright and early to finish a vehicle wrap for Ray Morgan Company. Our design team partnered with them to create an amazing ray of colors to draw potential clients attention.

Check it out here to see all the details!

truck wrap tworainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to djones@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

10 offpng
divdots