Mark Hendry – Page 19 – Creative Composition

While you’re on one job, your vehicle wrap could be getting your next.

Marketing is an essential piece to the puzzle of sales. Savvy marketers are always looking for ways to outperform the competition without necessarily outspending them. A key component to a successful marketing tactic is achieving brand recognition.

Brand recognition: the extent to which the general public is able to identify a brand by its attributes.

This really just means a consumer recognizes your brand without seeing its name. When done so effectively potential customers recognize your service/product instantly without requiring much effort.

Klean-Kanteen-Chico-Vehicle-Wrap

Can you think of a technology company represented by a particular fruit, or a restaurant identified by golden arches? A brand’s value is directly correlated with the presence in the memory of the consumers. If you can get a consumer to remember your brand, they will be more inclined to choose you over your competition.

Now the question is how do I achieve brand recognition in an efficient and effective way?

Vehicle based advertising.

creative-composition-vehicle-wrap-ambulance-vicki's

Here are 5 reasons why wrapping your vehicle is the best way to achieve brand recognition and boost sales:

Nonstop Promotion

Unlike other forms of advertising vehicle wraps work to promote your business every minute of every day – 24/7, 365 days a year. Whether you are driving it around or its sitting in your driveway, your vehicle is promoting your business.

High Awareness, Low Cost

According to statistics from the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost per impression of any form of advertising. Depending on population size, a single vehicle wrap can generate up to 70,000 impressions EVERY DAY – for just a few dollars a day.

vehicle-wrap-original-graphic-design

Targeted Advertising

For many small businesses their target market is their local community. A vehicle wrap is a highly targeted form of advertising that can directly reach your target market. Local advertising is especially effective because people typically prefer local businesses.

Reach a Wider Audience

Depending on how often you are on the road and how far you travel, vehicle wraps greatly enhance your audience reach. As a business you can reach out to potential customers all over the roads you travel. The lead possibilities from mobile exposure are limitless!

Strategic and Creative Versatility

Vehicle wraps can be used for long term advertising or short term event promotions. Not to mention you control the style, design, and when your wrap is updated or replaced. Vinyl wraps, unlike new paint jobs, can easily be updated or replaced without any damage to your vehicle.

loose cannon

Vehicle wraps have a broad reach and low cost per impression AND have an unmatched return on investment. According to research done by OAAA, estimates place vehicle wrapping about 4 CENTS per THOUSAND impressions. Wraps are fun, effective, and have an excellent return.

With a little imagination and the right full service print company for the job, you too can easily integrate a vehicle wrap into your marketing mix.

tackle-box-chico-vehicle-wrap

Give us a call for help planning your next biggest marketing success in vehicle wraps! We have an excellent graphic design team on hand to help bring your dream car to life. Call us at 1 (800) 427-1955 or email us at info@creativecomp.com

Best,

Angie

References

https://quickbooks.intuit.com/r/local-marketing/are-vehicle-wraps-a-good-investment-for-your-small-business/#sm.0001ies4fu5d8cyv10uokzw51pd53

https://www.marketingtango.com/how-vehicle-wraps-rev-up-small-business-marketing/

https://study.com/academy/lesson/brand-recognition-in-marketing-definition-lesson-quiz.html

Is direct mail dead?

Since we are in the business of marketing in a digital marketing age, we get asked this question often. We also love getting this question because it is a big part of our business mantra.

**Direct mail is not dead. Here’s why:**

While the world is operating in an ever changing technological age, it begs the question whether direct mail has a place in the marketing mix anymore. The rapid expansion of advertising conducted over Facebook, email, etc. has taken over the marketing industry.

Consumers are constantly being bombarded with digital advertising on an hourly basis. It feels like every notification coming in is another company trying to convince us to buy something. Because of this new phenomenon, consumers are pickier than ever with their choice in attention to advertisements.

For most of us, ads that come in via email are swiped “read” before we even know who sent it. Consumers are spending less time than ever looking through digital ads. Some digital experts suggest consumers are seeing at least 4,000 digital ads per day.

How are businesses supposed to compete in such a volatile climate?

Direct mail.

There is an illusion that direct mail is dead which is causing businesses to pull back from their efforts. This is making room for other businesses to swoop in and steal the spotlight. Direct mail is actually more effective now than it has ever been.

Direct mail has a 783% higher response rate than email marketing which has experienced a 65% decrease in click rates.*

Consumers are aware that a business put time and money into getting the ad to their door step and it portrays a dedication that email advertising does not. They feel valued.

The sheer fact of the physical contact with the advertisements and the personalization of the person’s name make them more memorable. Direct mail has a direct effect on the consumers the makes them more inclined to contact you when looking for that service.

Not only has direct mail proven its effectiveness in retaining consumer attention, one report indicates a trend in direct mail having the third highest ROI at 27%.*

Digital marketing is an essential piece in keeping up with technological advancements. There is no denying its importance in the digital age. We have seen many businesses fail due to ignoring the signs of advancement.

However, it is no longer the age of one or the other. It is the age of BOTH.

The most effective and efficient use of marketing is through both digital and direct mail marketing.

We find direct mail marketing so valuable, not only do we assist other businesses with their direct mail marketing campaigns, we also conduct our own. We are experts in the marketing industry and only provide the best advice to our customers.

We offer much more than just mailing services. From start to finish we will help you. Anything from graphic design and printing, to mailing and signage – we’ve got your back. We are a one stop shop that will stop at nothing to provide you the very best service.

Don’t just take our word for it, because we put it in writing. Check out our Satisfive guarantee that promises the very best in the business or your money back.

Satis5

If you need any help with your marketing please don’t hesitate to give us a call! We will happily answer any questions you may have and walk you through the steps to an effective and efficient marketing strategy.

Give us a call at 1 (800) 427-1955 or email us at info@creativecomp.com

Best,

Angie

*Direct Mail Response Rates Are at Their Highest Point in Over a Decade

Author: Mark Hendry

Wrap it Right: Your Vehicle Wrap Could be Getting Your Next Job