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Category: Marketing

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MA 9 23 blog 1
Sep72023

Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons

In a world where acquiring new customers often takes center stage, it’s easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It’s a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more profitable than seeking new ones.

  1. It Costs Less to Keep Them.

Acquiring new customers can be expensive. It has been said that it can take eight or more touches before a prospect is willing to take action. Retaining existing customers is often far more cost-effective. Marketing to your loyal customer base allows you to nurture the relationship you’ve already established. Keeping your brand in their minds and hearts increases the likelihood of repeat purchases and long-term engagement.

  1. Loyal Customers Are Your Advocates

Loyal customers are not just repeat buyers; they are your brand advocates. Customers who feel strongly connected to your brand are more likely to recommend your products or services to others. Word-of-mouth recommendations from satisfied customers can be a potent marketing tool, helping you acquire new customers through referrals. Direct mail campaigns targeted at your loyal base can reinforce their trust in your brand and encourage them to spread the word.

  1. They Offer Increased Lifetime Value

Customer loyalty is an investment that keeps on giving. Loyal customers tend to have a higher lifetime value as they continue to engage with your brand over an extended period. They are more likely to explore your product or service offerings and purchase more. Direct mail marketing to existing customers can introduce them to new products, services, or promotions, extending their relationship with your brand and boosting their lifetime value significantly.

In direct mail marketing, focusing on customer loyalty is more than just about retaining current buyers. It’s about unlocking profitability. Loyal customers are your most valuable assets. By nurturing these relationships, you can create a more profitable and sustainable marketing strategy that pays dividends now and over time.

MA 8 23 Blog 2
Aug232023

5 Ways to Build Your Mailing List

Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques to take your existing list, improve it, and boost your results.

  1. Purchase a trade show attendee list

Trade shows are industry-specific events that attract decision-makers and potential clients. Acquiring an attendee list from crucial trade shows in your market vertical can provide you with a highly targeted audience. Trade show attendees also tend to be decision-makers, so this is a high-value add.

  1. Purchase a Media List

Specialty magazines, including trade magazines, have well-defined target audiences; some may be willing to sell or rent their subscriber lists. These lists often come with valuable demographic breakdowns, making them effective tools for targeted marketing.

  1. Tap Your Content Marketing

If you have a content marketing strategy, capitalize on it to build your direct mail list. For instance, if you offer an e-newsletter, ask recipients for their street addresses during sign-up. Similarly, when website visitors download white papers or case studies, prompt them to fill out an online registration form with an option to provide their contact information. By collecting this data, you can expand your direct mail list with engaged prospects who have already shown interest in your content.

  1. Use Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) from the United States Postal Service is an affordable way to target households within a specific demographic radius. While EDDM lists do not include individual names, they are highly cost-effective. Not only are these campaigns inexpensive to mail, but once particular recipients respond, you now own those contacts and have their names.

  1. Purchase a Cloned List

If you already have a productive direct mail list, consider leveraging it to create a cloned list. Start by creating a profile of your best customers based on demographics, interests, and buying behavior. Then purchase a list that closely mirrors this profile to expand your reach in your local area or help you move into a new one.

A successful direct mail campaign requires a great list. By utilizing the techniques discussed above, you can improve the accuracy of your targeting and reach new, high-value prospects just like them.

MA 8 23 Blog 1
Aug92023

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful.

  1. Direct Mail

Direct mail remains a powerful marketing tool for event promotion. Use the unique power of print to showcase the event’s speakers, activities, and registration details. Personalize the content to cater to different segments of your target audience, making them feel valued and engaged. Direct mail is particularly effective for reaching potential attendees who have not responded to your email campaigns.

  1. Email

Create a series of compelling and visually appealing emails to build anticipation and excitement leading up to the event. Send personalized invitations, reminders, and exclusive offers to registered attendees. Email automation can ensure participants receive timely updates and essential information, streamlining their event experience.

  1. Promotional items

Branded promotional items are essential for leaving a lasting impression on event attendees. Offer valuable and relevant giveaways such as pens, notepads, water bottles, tote bags, or tech gadgets with your company logo. These items are tangible reminders of your event long after it’s over and can help reinforce brand recognition.

  1. Signs, banners, and floor displays

Create visually appealing and professionally designed signs, banners, and floor displays to guide attendees through the event space. Clear and prominent signage will enhance the overall experience and ensure that participants can easily find different areas, booths, or sessions.

  1. Table tents

Table tents are excellent tools for conveying important event information during sit-down meals or networking sessions. Place table tents on dining tables or other gathering areas to highlight the event schedule, sponsors, special offers, or interactive activities.

  1. Branded T-shirts

Branded t-shirts are a fantastic way to unify your team and event staff while promoting your company’s identity. Outfit event organizers, volunteers, and staff with eye-catching t-shirts that display your logo and event theme. This conveys a sense of professionalism and quality.

  1. Social media

Leverage the power of social media to create buzz and excitement before, during, and after the event. Develop a comprehensive social media strategy that includes posting engaging content, behind-the-scenes glimpses, speaker highlights, and real-time updates during the event. Encourage attendees to share their experiences using event-specific hashtags to maximize visibility and reach.

A well-rounded and integrated promotional approach is essential for success when planning an event. By integrating various marketing channels, you can engage attendees, foster brand recognition, and encourage word-of-mouth promotion, helping your event to be its best.

 

Feb192019

Direct Mail: RIP or ROI?

 

Direct-Mail-MArketing-RIP-or-ROIIs direct mail dead?

Since we are in the business of marketing in a digital marketing age, we get asked this question often. We also love getting this question because it is a big part of our business mantra.

Direct mail is not dead. Here’s why:

While the world is operating in an ever changing technological age, it begs the question whether direct mail has a place in the marketing mix anymore. The rapid expansion of advertising conducted over Facebook, email, etc. has taken over the marketing industry.

Consumers are constantly being bombarded with digital advertising on an hourly basis. It feels like every notification coming in is another company trying to convince us to buy something. Because of this new phenomenon, consumers are pickier than ever with their choice in attention to advertisements.

For most of us, ads that come in via email are swiped “read” before we even know who sent it. Consumers are spending less time than ever looking through digital ads. Some digital experts suggest consumers are seeing at least 4,000 digital ads per day.

How are businesses supposed to compete in such a volatile climate?

Millenial-Direct-Mail-Marketing

Direct mail.

There is an illusion that direct mail is dead which is causing businesses to pull back from their efforts. This is making room for other businesses to swoop in and steal the spotlight. Direct mail is actually more effective now than it has ever been.

Direct mail has a 783% higher response rate than email marketing which has experienced a 65% decrease in click rates.*

Consumers are aware that a business put time and money into getting the ad to their door step and it portrays a dedication that email advertising does not. They feel valued.

The sheer fact of the physical contact with the advertisements and the personalization of the person’s name make them more memorable. Direct mail has a direct effect on the consumers the makes them more inclined to contact you when looking for that service.

Not only has direct mail proven its effectiveness in retaining consumer attention, one report indicates a trend in direct mail having the third highest ROI at 27%.*

Digital marketing is an essential piece in keeping up with technological advancements. There is no denying its importance in the digital age. We have seen many businesses fail due to ignoring the signs of advancement.

However, it is no longer the age of one or the other. It is the age of BOTH.

The most effective and efficient use of marketing is through both digital and direct mail marketing.

We find direct mail marketing so valuable, not only do we assist other businesses with their direct mail marketing campaigns, we also conduct our own. We are experts in the marketing industry and only provide the best advice to our customers.

We offer much more than just mailing services. From start to finish we will help you. Anything from graphic design and printing, to mailing and signage – we’ve got your back. We are a one stop shop that will stop at nothing to provide you the very best service.

Don’t just take our word for it, because we put it in writing. Check out our Satisfive guarantee that promises the very best in the business or your money back.

Satis5

If you need any help with your marketing please don’t hesitate to give us a call! We will happily answer any questions you may have and walk you through the steps to an effective and efficient marketing strategy.

Give us a call at 1 (800) 427-1955 or email us at info@creativecomp.com

Best,

 

Angie

 

*Direct Mail Response Rates Are at Their Highest Point in Over a Decade