Have you ever seen a car, truck, or van in your area wrapped in an advertisement? If so, you may have wondered whether these advertisements known as vehicle wraps are a worthwhile investment to get your small business off the ground or help move it forward.
Below, you’ll find a complete breakdown of what vehicle wraps are and why you should consider investing in them.
That’s a Wrap!
A vehicle wrap is a digitally-printed mobile billboard. Our professionals here at Creative will work with you to craft your advertisement and then print it on vinyl. Professionals print vinyl wraps in full color with eye-catching graphics. After using graphic design software to design your wrap, the individual will then apply the vinyl film to your car.
You can select either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Even if the wraps cover windows, you won’t have a problem looking through them. A high-quality vinyl wrap typically lasts three to five years.
Why Vehicle Wraps Can Be Effective!
When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:
- Mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
- One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
- 98% of Americans indicated they notice media targeting vehicle drivers and passengers.
- Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.
Source: https://www.bigpicturegraphics.com/car-advertising-statistics/
Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wrap over more traditional forms of advertising.
What is The Cost of a Vehicle Wrap?
The cost of vinyl wraps depends on the size of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,000, which includes:
- Vinyl graphics design
- Printing services
- Professional installation
Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look while preserving the original paint job.
An additional perk for custom vehicle wraps, you can change ads as you wish. If you don’t want to have an advertisement on your car any longer, you can have a professional remove the wrap without causing any damage to the original paint.
Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize a vehicle wrap just for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com
