Creative Composition

Marketing That Works


rainbowcongaCreative Chronicle TitleOctober Newsletter 2019 New
  • The Happenings at Creative
  • Creative Spotlight: Run for Food
  •  Quote of the Month
  • Behind the Scenes: AB Self-Storage
  • Top Post of October
  • Get Featured & Special Offer

The Happenings at Creative

In October we hosted yet another company-wide competition. We wanted to jump start Fall with our 3rd annual pumpkin decorating contest & spooktacular bake-off.

We invited our employees to participate and submit their best designs and most tasty treats. For this haunting day to celebrate the accomplishments and hard work of our employees we also provided a company luncheon to add to the fun.

Creative provided the Styrofoam pumpkins and alloted two weeks to create their amazing designs. As for the bake-off our employees were able to bring in any dessert that was in the spectrum of Fall & Halloween.

We had an overwhelming amount of entries that varied from cute witches to spooky clowns, and skull brownies to pumpkin cheesecake. We selected the top threee from each competition via a popular vote from our creative customers & employees.

The results are in! We awarded medals, ribbons, cash prizes and of course bragging rights.

Congrats to all our winners!

Pumpkin Decorating                                            Spooktacular Bake-Off

     1st Michelle Dwier "Oscar the Grouch"1st Place       1st Place "Pumpkin Cheesecake" Chelsea Perez

         2nd "The Thing" Rosemary Derby                  2nd Place "Caramel Apples" Justin Hendry

           3rd "Cute Witch" Kim Larios                          3rd Place "Skull Brownies" Scott Bleakley

Winners 2019 Halloween

Creative Spotlight: Run for Food

Run for Food began in 2006 when a group of Chico families and businesses saw the amazing impact the Jesus Center has by providing food and services to those in need in Chico. Knowing the Jesus Center is funded solely by community support, they came together to organize the Thanksgiving Day run/walk benefiting the Jesus Center.

Run for Food is a close partner with Creative Composition and we have done business with them for quite some time. Run for Food relies on us to design and print eye-catching and bold posters to announce exciting projects and events.

It is always a pleasure forging and fostering partnerships within the Chico community. Here at Creative, we have a passion for making a positive impact and we are grateful to work with a non-profit like Run for Food.

If you're interested in spending this Thanksgiving morning working up an appetite, helping our local community, and enjoying the beauty of Bidwell Park. Check out the link below to sign up!

Please join Run for Food this year for their 14th Annual Run for Food! This 5K run/walk will begin and end at the One Mile Recreation Area of Bidwell Park on Thanksgiving Day, Thursday, November 28, 2019, at 9 am.


Run for Food PosterrainbowcongaScreenshot 2019 11 05 Customize Your Emailrainbowconga

Behind the Scenes: AB Self-Storage & CJ's Last Chance Diner

Established in 1998, AB Self-Storage serves solely the Butte County community with an emphasis on Chico. They are the prime example of a local business that caters quite well to the local community. This is just one of the reasons we love working with AB Self-Storage.

Celeste the owner came to Creative looking to have several impactful projects designed for their company. We have partnered with AB Self-Storage for many other different marketing materials they needed; from mailers to menu's, and everything in between. But this time, Celeste wanted some several big-ticket items.

That’s how the AB self-storage sign, truck wrap, and golf cart wrap (this is in the works) was born! Our Signage Manager Brandon went straight to work to create all three of these sleek and on-brand designs for AB self-storage. The end product was fantastic!

If you're in the market for storage or a quick bite to eat check out AB Self-Storage & CJ's Last Chance Diner! They can be found off Highway 99. Celeste, thank you for choosing Creative for your print and marketing needs we truly enjoyed designing these unique projects.

AB Self Storage Truckrainbowconga

Top Post of October

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of October was our "California IPA" keg collars for Sierra Nevada!

These bright, vivid, and eye-catching keg collars really grabbed our audiences attention!

Check it out HERE to see all the details!

Sierra Neveda California IPArainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!


How to Create the Most Effective Signage

Signage is an affordable means of advertising when it comes to designing both indoor and outdoor signs. Here at Creative, we want to help answer your questions, and consider the factors of what goes on during the design process to create an eye-catching sign!

The impact that promotional signs have on spur-of-the-moment purchases can help benefit your business. In fact, nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs.

Retractable Banenrs 2

5 Useful Tips to Help Create Effective Signage

The following graphic design principles can help create attractive, high impact signage that is readable, appealing to the eye and carry the most impact!

Keep it visible and legible

Less really is more. By keeping your message short, a sign is easier to see and read at a glance. Signs come in every shape and size, to help your prospects notice the sign and display make sure you have chosen the appropriate distance. It is also important to consider the location and what obstacles may be in the way. Visibility is the most important part of your signage.

Avoid clutter

Successful signage communicates a message concisely. To help get the message across to your target audience it is conveyed in as few words as possible. Crowding your sign with too many words or lines of text makes it harder to read from a distance.

Type and fonts

In general, to achieve maximum legibility use clean, crisp, easy-to-read typestyles for maximum legibility. Most professional fonts have varying weights, ranging from regular to bold, black, extended, etc. Use these to your advantage by giving priority or preference to certain parts of your message.

Images and graphics

Adding a border can increase reading speed by up to 25 percent. They tend to cause the eye to focus on the message. In addition, to create a design with the greater impact you can utilize full-color digital photos to get the message across. Logos, artwork and other graphical elements help visually enhance the design and layout.

Foreground/background colors 

When choosing a background for your design, don’t use anything that will make it difficult to focus on the main message. Black contrasts well with any light color, and white works well with colors having a dark value. The greater the contrast, the more legible text is from a distance.

Following the guidelines above will ensure that your sign is readable and your message gets across clearly to its intended audience. As always, Creative Composition is here to help design, print and market your materials to create a sign to get you noticed.

For more info check out our GET A QUOTE page or give us a call at 1-800-427-1995.

Source: https://www.lhsigns.com/some-statistics-on-why-signage-is-important-for-your-business.html



rainbowcongaCreative Chronicle TitleBackground September Newsletter 1
  • The Happenings at Creative
  • Creative Spotlight: Ray Morgan Company
  •  Quote of the Month
  • Behind the Scenes: Cellar Door Cider
  • Top Post of September
  • Get Featured & Special Offer

The Happenings at Creative

On September 27th, Creative Composition attended Chico States Fall Vendor Fair. What is a Vendor fair? Many departments at Chico State are looking for particular merchants to help them build their division and market their opportunities.

If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Not only did such an event help our company find new leads but they also helped foster growth within the industry through experience sharing.

To catch the attention of the prospect we created an interactive game called Plinko that truly brought a crowd to our booth. The big prize of the afternoon our Klean Kanteens! Our marketing materials helped create great opportunities to reinforce our brand. From Creative calendars, notepads, pens, and candy, everyone walked away a winner.

Creating contacts is truly where the magic happens. During the fair we encountered many prospects looking for a trustworthy print & marketing solutions company, we had the potential to make an impactful impression and create future orders.

Big thanks to Chico State for inviting us to attend for the 2nd year in a row! Looking for your own custom printed game? Head over to get a quote now!

Vendor Fair Booth

Creative Spotlight: Ray Morgan Comapny

Established in 1956 Ray Morgan Company has grown to be the largest independent Canon dealer in the USA. They have a long-standing history in Northern California and have offices that are located throughout California and Nevada.

They specialize in simplifying the complexity and management of office technology solutions for over 55,000 organizations nationwide. Within their line of work, they help benefit with predictable budgeting, efficient workflows, security protection, and greener print strategies.

“They Continuously look for ways to reduce their client’s costs and improve the productivity of their operations”. ." - Ray Morgan Company

Ray Morgan has done business with Creative dating back all the way to 2003. We have done everything from creating check-in tags, payment records, and grand-opening cards.

This time Chris Cartwright reached out to Bob Rounsaville in Sales for a big project... a vehicle wrap and Creative did not disappoint! It is always a pleasure working with the RMC team and we're happy they continue to come to us for their print & marketing needs.

Ray Morgan Vehicle WraprainbowcongaQuote Septemberrainbowconga

Behind the Scenes: Cellar Door Cider

Always look to the bright cider of life

We all know the world of wine is ever-expanding. However, many beverage connoisseurs have yet to catch on to an under-sung sector of wine: cider. Bryan Shaw over at Cellar Door Cider gave Creative Composition the opportunity to tour his facility and learn more about the process of creating cider.

Bryan is a producer of fine, handcrafted hard apple ciders made from freshly harvested Northern California apples in Chico CA. To help differentiate Cellar Door Ciders from others they use 1 type of apple for each blend. For example, Newtown Pippin or the Arkansas Black apple these unique apples help lend different flavors and structural components.

Bryan came to us needing several different types of print and marketing material prior to his events to Taste of Chico and Red Bluff Beef 'n' Brew. He worked directly with Bob in (Sales) & Rosemary (Graphic Design) to help create a banner, nutrition labels, and keg collars.

It was a pleasure working with Bryan and helping him develop the print and marketing materials he needed to showcase his fantastic ciders. Cellar Door Cider offers $5 dollar tastings for their 7 ciders and is located at 11 Commerce Court, Suite #2, in Chico CA.

Bryan strives to take the hard cider experience to a whole new level with beverages of layered, complex flavors and aromas worthy of tasting.

Check out his Facebook Page for more information!

Cellar Door Cider Bryan Shaw 1rainbowconga

Top Post of September

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of September was our "Taste of Chico" fan featuring Creative Composition!

Not only was Creative one of the sponsors... we helped design & print the fans for the event!

Check it out HERE to see all the details!

Taste of Chico Fans 1rainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!


Custom Postcards That Benefit Your Business!


How They Can Benefit Your Business!

Custom Postcards are an effective way to reach audiences you normally wouldn’t be able to get to. They’re popular with businesses of all sizes for their excellent return on investment. Postcards offer high conversion rates, even when taking into account their initial costs relative to email and other types of marketing. With that, direct mail is far more effective than their digital and mass marketing counterparts at generating response rates and conversions.

Postcard Example 1

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the customer. Oversized pieces stand out the most.

However, you won’t find the postcards you need off the rack from a store. Generic postcards won’t be able to speak for your business in a meaningful way since they’re made for everyone. For effective postcards promotions that match your business needs, you’ll need to go custom. Here at Creative, we have the tools and offer the best techniques to help you create a custom postcard to get you started.

Design Tips

Know your audience: We can help you design with your audience in mind. You should first know who they are. Identify which group of people you will be targeting. From there, we can help you tailor your custom postcards according to what the group needs.

Font Style: Font size and style are significant when it comes to designing your postcards. We can help you choose a legible font size and style; the text is as important as the image on the card.

Type of content: Since postcards provide very little space for design elements and text, make your message short and direct. Use simple phrases or sentences that are straight to the point and that can capture your audience’s attention.

Use impactful Images: The use of images, patterns, and logo placement on your postcard helps create a stronger impact on your postcard. Our design team can help you set up the perfect postcard to tailor the card to your specific needs.

Choose relevant details: Use images that are relevant to your message. Avoid making use of unnecessary images. Also, find a memorable photo that your postcards will bring impact to anyone who receives it. We have access to the very best programs to help provide powerful imagery to help your postcard stand out.

Use Postcard Templates: Using a template for your custom postcard design will allow you to accurately account for trims and bleeds. This means you avoid getting your artwork cut off. Please check out our FAQ template page.

Custom postcard Ideas: Product information, Announcement Cards, Save-the-Date, Coupons, Promotions, and Informational Cards.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize your postcards just for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com