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Creative Composition

Marketing That Works

Vol. 16

rainbowcongaCreative Chronicle TitleEcoShell Newsletter
  • Advice from Creative
  • Creative Spotlight: Eco-Shell
  •  Quote of the Month
  • Behind the Scenes: Wink Lashes & Beauty
  • Update from September
  • Get Featured & Special Offer
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Advice from Creative

What can your business do during the slowdown of COVID - 19?

These past few months have been hard for many of us in the business world. Production is slow and time is now more available. Even with the promise that pandemic restrictions will be lifted in the coming weeks, there still seems to be no end in sight. So what can we do to utilize out time in a way that will help us prepare for reopening our businesses.

Connect

Now is the time to reach out to your clients. Connect on a personal level. Find out what they need in terms of advice or resources.

Develop

There is more time now than ever to improve your business with endless opportunities to create a better business version of yourself.

Train

Ask your employees if there are skills they want to refine or have suggestions for company improvements. Work together to take your business to the next level. Conduct online training sessions so that your team will be well versed and provide better customer service when restrictions are lifted.

Conclusion

This unexpected economic downturn may cause irritation, stress, and worry. It is important to develop a different perspective. Be proactive assessing how you can transform the negative of business slowdown into something that will make sales better now and well into the future.

Source: John Boitnott, May 2020
re opening
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Creative Spotlight: Eco-Shell

Looking for a New Sustainable and Ecofriendly Cat Litter? Read Below!

Who is Eco-Shell?

This year we have had a lot of up’s and down’s, but one positive thing that came with the New Year is our partnership with Eco-Shell. A sustainable and renewable company located in northern California. We print their Marketing collateral for their retail package line up of Naturally Fresh Litter! A cat litter made of recycled walnut shells.

Eco-Shell, established in 1995, reuses the walnut shell by-products from their sister company, Crain Walnut Shelling. Eco-Shell creates products from walnut shells, used across many industries and such as cosmetics, oil fields, abrasives, fillers, extenders, pet care, and more. Eco-Shell processes 120,000,000 pounds of shell annually, powered by 2 megawatts or solar energy.

The Litter

In 2009, Eco-Shell patented & introduced Naturally Fresh litter. This cat litter is made from walnut shells that naturally neutralizes and eliminates ammonia odors without added perfume or masking agents. Naturally Fresh is now a national brand sold in the U.S., Mexico, and Canada.

Cat Collage

To get a better understanding of Eco-Shell pet care products, we interviewed their Marketing Manager, Sabrina Wootton about the Naturally Fresh product line. Sabrina has 5 cats herself, pictured above. Here are a few things Sabrina mentioned about their litter line up,

  • Superior Order Control, by Organically Neutralizing Ammonia Orders
  • 3x Better Absorption 1 bag Naturally Fresh = 3 bags of leading clay litter
  • 50% lighter than clay (standard density is much lighter than clay)
  • Sustainably Grown and Annually Renewable
  • Natural and Biodegradable
  • No Toxins, Non – GMO, Plant Based
  • Solar Powered Factory
  • Vertically Integrated Company
  • “Cradle to Cradle” Green
  • Certified – Environmental Stewardship
  • Responsible Resource Management

Trial & Error

Helen, Director of Marketing and Sales for Eco-Shell, has two savannah cats, Lambo and Marcel. Both Lambo and Marcel have used Naturally Fresh litter since the development of the original formulas in 2008. Through the years of product development, Helen has included her cats for trial litters.  Helen was instrumental in the development of Naturally Fresh. Being a lifetime cat owner, litter is a household item and one thing that has always been a challenge over the years was scooping the cat box. The odor and dust were always an issue as clay was typically the common litter used. Since using Naturally Fresh, she has never looked back. No more odor, dust, tracking, or sneezing and wheezing cat kids. The perfect litter that actually works!

lambo and marcel

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Behind the Scenes: Wink Lashes & Beauty

Wink Window Vinyl

Wink Lashes and Beauty, owned by Christal and Jared Condos, is a beauty salon located in central Chico.

Wink Lashes and Beauty just opened and they are excited to help the people of Chico and surrounding cities with their beauty needs. Christal, a true entrepreneur, has been in the wedding, beauty, restaurant, and makeup industry for 20 years. She is " detailed to perfection" and takes pride and joy in everything she does.

Christal's husband, Jared who owns Arise Solar, has done business with us in the past and knew to call us for a window vinyl. He met with Robert and presented the idea of the window vinyl. The design came from John Glassenapp, an old co-worker and long time friend of Jared. It was then sent to Graphic Design who made the dream come to life and signage installed it  soon after.

Check out the masterpiece above. The window vinyl helps block the sun from entering the beauty salon when looking out. When looking in, it protects customer and workers from being watched as their beauty dreams come to life. This type of window vinyl is perforated.

Call Wink Lashes and Beauty at 530-809-4905 or check them out on their website here.

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Update from September

Keep Michael in your Prayers

In late September, our safety manager and a key member to our signage team, was injured in a motorcycle accident. The incident took place on highway 99 leaving Chico.

Michael suffered from a serious road rash, a broken foot, broken wrist, and a few broken bones in his back. He will be out of work for sometime as he recovers and he is expected to make a full recovery. Production will continue as normal.

Michael professional picrainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to djones@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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A Print Purpose Guarantee

Labels, Business Forms, Keg Collars

Like many of the businesses we serve; we take pride in being one of the largest print providers in the North State, our 20,000 square foot manufacturing facility here in Chico, has state of the art printing, mailing and sign equipment. Your project will be made in Chico! Unlike many local printers and designers that send their work out of the area. Rest assured that we have complete control of the printing process, if you need it quicker, we can do it. Our employees are part of the local economy so you are supporting a company that spends its money locally. As a result of our in house printing, we are able to offer the 5 Guarantees. Here is the first one.

  1. Print Purpose Guarantee.

To help make decisions that are right for you, we will ask how you are going to use your project, and do all we can to consult with you to ensure its effectiveness. If we fail to ask, call us on it and we will print your job for the cost of paper alone.

We want to ensure and create a wholesome relationship with our clients by guaranteeing that our printing is excellent, fast, and accurate. If we have not reached this goal for you, give us a call. One of our wonderful customer service reps we have here at Creative Composition Inc. will be able to help make your order right. Because of our guarantees, working with us is risk free!

Give us a call today at 530-924-2400 or email us at info@creativecomp.com.

The 5 guarantees to be continued….

Vol. 15

rainbowcongaCreative Chronicle TitleNewsletter Vol 15
  • The Happenings at Creative
  •  Quote of the Month
  • Behind the Scenes: Farmer's Brewery
  • Top Post of April
  • Get Featured & Special Offer
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The Happenings at Creative

During the month of June and into July, we had the pleasure of working with Xerox, a printing and supply company, to buy and have new equipment installed. Andrea, the Xerox rep we worked closely with, gave a lot of insightful information on our 2 new Iridess Production Presses.

What is an Iridess Production Press? We are glad you asked!

An Iridess Production Press is a 4 cmyk press that has 120 IPM, more substrates, synthetics, polys, never-tear, Teslin, Linen, Silks, Kraft Stocks (rough and textured). It has best in class image quality, consistent repeatable, reliable color, and extra-long sheet printing up to 47”! Check it out below!

With these production presses we are now able to print brochures, mailers, business cards, catalogs, booklets, labels postcards, envelopes, door hangers, invitations, etc. at a faster pace, with larger quantities and clearer images!

Iridess
rainbowcongarainbowcongaQuote of the Month

Behind the Scenes: Farmer's Brewery

The Power of Two Creative Minds
garth and bob

Farmer's Brewery started as a farm in 1802 has now turned into a fast growing, 100 % family owned craft brewery in Princeton, Ca. They have four main beers available that include an IPA, Lager, Ale, and a Mexican Lager. You can find these delicious beers at various markets and popular restaurants in Chico, Durham, Paradise, Magalia, Orland, and Oroville.

 

Garth Archibald, Sales and Marketing Manager at Farmer's Brewery, reached out to Robert Rounsaville, our lead Sales and Marketing person, to come up with a unique end cap display that can be seen atop grocery store isles. With creative minds alike, they produced this display box made out of Falcon Board. The display box is 48 " x 15.5 " in length and 24" x 15.5" in width.

 

The same way their superior beer is helping them stand out among other craft breweries, Creative Composition is helping them stand out in the beer section at supermarkets and liquor stores.

 

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Top Post of June

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of June was our signage department wrapping a local truck!

The signage team got to work bright and early to finish a vehicle wrap for Ray Morgan Company. Our design team partnered with them to create an amazing ray of colors to draw potential clients attention.

Check it out here to see all the details!

truck wrap tworainbowconga

Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to djones@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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How to Create an Effective Email Marketing Campaign

success

We here at Creative Composition have been in business for over 50 years and would like to help you grow your client base!

It is important to reach your customer’s needs as well as expanding your client base. Below are few ways you can reach those goals and boost your sales!

  1. Let us help you create an effective email marketing campaign. With our resources, your contacts, and a good understanding of your business and needs; we can create an appealing campaign with a relevant call to action.
  2. Visuals can help advertise your business in a more successful way. Statistics show that current clients or potential clients relay the message of your advertisement quicker when there is a visual to relate to.
  3. In your email campaign, make sure to have a link back to your website. The more traffic to your website, the better. This also shows clients more about your business: is this business local, what services are offered, what is the mission statement, etc.

Work with us!

If you are interested in creating an email marketing campaign, Creative Composition can help! We have an amazing in-house team to help ease the process and create the perfect email marketing campaign for new or current clients.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize your business’s brand for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com.