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Creative Composition

Marketing That Works

Apr52019

The Art of Keg Collars

A well-produced keg collar can play a big role for your brewery. Keg collars are a valuable sales tool that are often overlooked. Not only does the keg collar provide essential information to wholesalers and retailers, it also speaks to your brand personality.

When you’re ready to order your custom keg collars be sure to follow the guidelines below.

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Include Important Information

The most immediate use of keg collars is to provide important information to the end user. The keg collar must include details required by law such as:
– Package Size
– Brewery Name and Address
– Government Alcohol Warning
Other information that is helpful but not mandated by law:
– ABV: Alcohol by Volume
– Beer or Cider Flavor/Style
– Production Date/Batch Code
– Keg Pressure Warning

It is the duty of the brewery to include all pertinent information to the end user to the best of their ability. This will prevent dangerous hazards, and it makes the kegging process easier for the consumer.

The goal is for the end user to enjoy how the beer/cider performs rather than worry about the logistics.

Visit the Alcohol and Tobacco Tax and Trade Bureau website to verify all of your state and federal regulations.

 

Keg Colors Printed By Creative Composition

 

Think About Brand Representation

Equally as important, the keg collar is a representation of your brand. The use of keg collars has proven to be an effective medium for marketing.

We work with breweries of all sizes across the nation to produce their keg collars. Sierra Nevada, Secret Trail, and J Wakefield Brewing are just a few of our happy customers. We believe the quality of the keg collar speaks to the quality of the brand.

It is important to portray your brand in a unique and meaningful way to make a lasting impression with the consumer. If done so properly, the use of the keg collars alone can become an intriguing marketing tool.

Simple gray scale keg collars will get the job done in terms of displaying important information, but it is the full color collars that truly represent the quality of your brand. Even a black and white keg collar can come to life with quality materials.

Keg wraps are also an effective way to set your kegs apart from the competition.

 

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Work with a Full Service Print Company

It is important to consider the printing company you work with for your keg necessities. It is not enough to just be a printer – the company needs a comprehensive understanding of marketing strategy the way that Creative Composition does.

We take the time to discuss your options and help you develop a high quality product at an affordable price. Because we are a family owned company that does all of our jobs in house we have rush order capabilities that other print companies dream of.

We are the Picassos of the art of keg collars and we are happy to help.

Check out our brewery page for ideas for your own keg collars – we will happily bring those ideas to life. Reach out to us for any help at (530) 924-2400 or email us at info@creativecomp.com

 

Best,

 

Angie

Mar202019

Vol. 1

Creative Chronicle Print 1
  • Creating a Culture of Family Values
  • Creative Spotlight: Secret Trail Brewery
  •  Quote of the Month
  • Retrospect: A Valentine's Miracle
  • New Website, Same Us
  • Special Offer
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Creating a Culture of Family Values

If there is one thing the founders at Creative Composition are passionate about, it's family values. While they are fiercely in tune with printing and marketing best practices, this value is held above all else.

As companies grow in size and profitability, they tend to lose sight of the values they once held dear. This is not true of the founders and staff at Creative. We work diligently to ensure these values are held and expressed as a priority to each and every customer.

One way in which we continue to carry out our family values is by delegating intentional time to spend with our team. To that end, we hosted our First Annual Chili Cook Off! The founders shut down the shop midday on Friday March 8, 2019 and the cook off commenced.

We had 11 total chilies entered into the contest - each of which tasted completely unique. There was cornbread, families, and lots of laughter. The event came to a close with a 1st and 2nd place winner.

1st Place: Angie's Traditional Southwest Chili

2nd Place: Michael's All Meat All Heat Chili

Chili Lineup
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Creative Spotlight: Secret Trail Brewery

Here at Creative we are known for producing a wide variety of products, including niche and personalized items. One example of the niche products we produce are keg collars.

Keg collars are used to identify important information about which brewery the beer came from and its contents. The unique aspect about keg collars is that they are die cut through the middle in order to sit on top of the keg.

We have a machine specifically for this purpose, which is not found typically found in businesses like ours.

"Secret Trail Brewing Company is an artisan craft brewery. STBC is a collaboration of Charlie Barrett, Michelle Barrett & Jesse Fischer. We seek to be a community-focused, locally- sourced brewery making both the classic styles and original innovations."

Keg Collarsrainbowcongacc quote month1 crop

Retrospect: A Valentine's Miracle

It was just two short days before Valentine's Day. One of our regular customers came in to pick up an order of flood maps. He then leaned over the counter to ask if we could do him a personal favor.

He pulled out his iPhoneX with a stunning photo of a horse in powdery white snow. The customer explained how his house was one of the very few that survived the Camp Fire, as did his horse. He snapped the above photo and wanted to surprise his wife for Valentine's Day.

Our lead designer Scott went to work assessing the state and quality of the photo to determine if it could be stretched. To his surprise, the resolution was fantastic and he was able to work his magic. It was printed on a 16x20 inch sheet are archival paper and framed just in time for Valentine's Day.

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New Website, Same Us

Welcome to our website!

It's brand new! We launched our new and improved website in February. We are very excited to debut some improved features of the website like our Get A Quote feature. Now you can get an online quote with ease and in a timely matter. Also check out our Ideas tab for new content on what new products are in stock and fresh ideas for you to try!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to alyle@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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Mar62019

Wrap it Right: Your Vehicle Wrap Could be Getting Your Next Job

While you’re on one job, your vehicle wrap could be getting your next.

Marketing is an essential piece to the puzzle of sales. Savvy marketers are always looking for ways to outperform the competition without necessarily outspending them. A key component to a successful marketing tactic is achieving brand recognition.

Brand recognition: the extent to which the general public is able to identify a brand by its attributes.

This really just means a consumer recognizes your brand without seeing its name. When done so effectively potential customers recognize your service/product instantly without requiring much effort.

 

Klean-Kanteen-Chico-Vehicle-Wrap

Can you think of a technology company represented by a particular fruit, or a restaurant identified by golden arches? A brand’s value is directly correlated with the presence in the memory of the consumers. If you can get a consumer to remember your brand, they will be more inclined to choose you over your competition.

Now the question is how do I achieve brand recognition in an efficient and effective way?

Vehicle based advertising.

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Here are 5 reasons why wrapping your vehicle is the best way to achieve brand recognition and boost sales:

  1. Nonstop Promotion

Unlike other forms of advertising vehicle wraps work to promote your business every minute of every day – 24/7, 365 days a year. Whether you are driving it around or its sitting in your driveway, your vehicle is promoting your business.

  1. High Awareness, Low Cost

 According to statistics from the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost per impression of any form of advertising. Depending on population size, a single vehicle wrap can generate up to 70,000 impressions EVERY DAY – for just a few dollars a day.

 

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  1. Targeted Advertising

 For many small businesses their target market is their local community. A vehicle wrap is a highly targeted form of advertising that can directly reach your target market. Local advertising is especially effective because people typically prefer local businesses.

  1. Reach a Wider Audience

 Depending on how often you are on the road and how far you travel, vehicle wraps greatly enhance your audience reach. As a business you can reach out to potential customers all over the roads you travel. The lead possibilities from mobile exposure are limitless!

  1. Strategic and Creative Versatility

 Vehicle wraps can be used for long term advertising or short term event promotions. Not to mention you control the style, design, and when your wrap is updated or replaced. Vinyl wraps, unlike new paint jobs, can easily be updated or replaced without any damage to your vehicle.

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Vehicle wraps have a broad reach and low cost per impression AND have an unmatched return on investment. According to research done by OAAA, estimates place vehicle wrapping about 4 CENTS per THOUSAND impressions. Wraps are fun, effective, and have an excellent return.

With a little imagination and the right full service print company for the job, you too can easily integrate a vehicle wrap into your marketing mix.

 

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Give us a call for help planning your next biggest marketing success in vehicle wraps! We have an excellent graphic design team on hand to help bring your dream car to life. Call us at 1 (800) 427-1955 or email us at info@creativecomp.com

 

Best,

 

Angie

 

 

References

 

https://quickbooks.intuit.com/r/local-marketing/are-vehicle-wraps-a-good-investment-for-your-small-business/#sm.0001ies4fu5d8cyv10uokzw51pd53

https://www.marketingtango.com/how-vehicle-wraps-rev-up-small-business-marketing/

https://study.com/academy/lesson/brand-recognition-in-marketing-definition-lesson-quiz.html

Feb192019

Direct Mail: RIP or ROI?

 

Direct-Mail-MArketing-RIP-or-ROIIs direct mail dead?

Since we are in the business of marketing in a digital marketing age, we get asked this question often. We also love getting this question because it is a big part of our business mantra.

Direct mail is not dead. Here’s why:

While the world is operating in an ever changing technological age, it begs the question whether direct mail has a place in the marketing mix anymore. The rapid expansion of advertising conducted over Facebook, email, etc. has taken over the marketing industry.

Consumers are constantly being bombarded with digital advertising on an hourly basis. It feels like every notification coming in is another company trying to convince us to buy something. Because of this new phenomenon, consumers are pickier than ever with their choice in attention to advertisements.

For most of us, ads that come in via email are swiped “read” before we even know who sent it. Consumers are spending less time than ever looking through digital ads. Some digital experts suggest consumers are seeing at least 4,000 digital ads per day.

How are businesses supposed to compete in such a volatile climate?

Millenial-Direct-Mail-Marketing

Direct mail.

There is an illusion that direct mail is dead which is causing businesses to pull back from their efforts. This is making room for other businesses to swoop in and steal the spotlight. Direct mail is actually more effective now than it has ever been.

Direct mail has a 783% higher response rate than email marketing which has experienced a 65% decrease in click rates.*

Consumers are aware that a business put time and money into getting the ad to their door step and it portrays a dedication that email advertising does not. They feel valued.

The sheer fact of the physical contact with the advertisements and the personalization of the person’s name make them more memorable. Direct mail has a direct effect on the consumers the makes them more inclined to contact you when looking for that service.

Not only has direct mail proven its effectiveness in retaining consumer attention, one report indicates a trend in direct mail having the third highest ROI at 27%.*

Digital marketing is an essential piece in keeping up with technological advancements. There is no denying its importance in the digital age. We have seen many businesses fail due to ignoring the signs of advancement.

However, it is no longer the age of one or the other. It is the age of BOTH.

The most effective and efficient use of marketing is through both digital and direct mail marketing.

We find direct mail marketing so valuable, not only do we assist other businesses with their direct mail marketing campaigns, we also conduct our own. We are experts in the marketing industry and only provide the best advice to our customers.

We offer much more than just mailing services. From start to finish we will help you. Anything from graphic design and printing, to mailing and signage – we’ve got your back. We are a one stop shop that will stop at nothing to provide you the very best service.

Don’t just take our word for it, because we put it in writing. Check out our Satisfive guarantee that promises the very best in the business or your money back.

Satis5

If you need any help with your marketing please don’t hesitate to give us a call! We will happily answer any questions you may have and walk you through the steps to an effective and efficient marketing strategy.

Give us a call at 1 (800) 427-1955 or email us at info@creativecomp.com

Best,

 

Angie

 

*Direct Mail Response Rates Are at Their Highest Point in Over a Decade