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Author: Chelsea Perez

Vol. 5

rainbowcongaCreative Chronicle Titlebackground july colorful
  • The Happenings at Creative
  • Creative Spotlight: Butte Humane Society
  •  Quote of the Month
  • Behind the Scenes: Glenn County
  • Top Post of July
  • Get Featured & Special Offer
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The Happenings at Creative

We're expanding! In June we welcomed 2 brand new and eager employees to our team.

The first to join the team was Kim Larios (right). Kim is our new Customer Service Representative. Her greatest strengths are her dedication, communication, and patience. She strives to build trust and a strong long term relationship with Creative customers.

Next up, Chelsea Perez (left) is our brand new Marketing Coordinator. Her greatest strengths are her creativity, drive, and leadership. She thrives on challenges, particularly those that expand the company’s reach.

They are both excited to be a part of the Creative team. Make sure to say hi to the new ladies next time you're in!

Want to know more? Check out our "Meet the Creative Team” posts of the new team members on Facebook!

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Creative Spotlight: Butte Humane Society

The Journey Home...

Butte Humane Society has been helping lost, abandoned and abused animals in the Chico area since 1911. For 108 years they have helped thousands of furry friends find food, shelter, medical care, and ultimately their forever homes through the efforts of many caring individuals.

Thanks to their ongoing efforts to help our local community Butte Humane Society has launched a capital campaign to raise funds to build a new animal shelter. This shelter will offer exciting opportunities to care for animals and allow them to expand.

With over 10,000 square feet of animal space and plenty of wide-open community spaces it will be an amazing place to adopt, volunteer and learn. ­­

Highlights of their NEW Facility

Butte Humane Facility

To learn more about how you can help donate or volunteer, CLICK HERE!

For 15 years Creative Composition has helped BHS build upon its strong organization. We have helped them design, market, and print numerous exciting projects. It is always a pleasure working with the BHS team and we would like to say thank you for their continuous business.

Make sure to check out what Katrina Woodcox the executive director had to say about her experience working with the Creative team.

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Behind the Scenes: Glenn County

A Story About a Pretty Unique Project

Glenn County had recently entered into the California State Fair’s 2019 Competitive Exhibits Program. For this program, they were challenged to create a display environment about their county that would encourage patrons to interact with their messaging and to share with friends & family.

The theme “Picture Yourself In…” presented the idea on any topic or a combination of topics in a compelling representation of their county.

To help create an exceptional display Jody Samons the community development director reached out to Creative for the job. She came to us needing several types of marketing, print and signage materials to design their display. She worked directly with our lead designer Scott and lead signage Brandon to create and deliver a rotating 12ft display with four interactive components.

I have a long successful relationship with Creative and I am thankful for their continuous quality of service and for helping create a beautiful display for our county.

Here at Creative, we love new challenges and while some people might struggle to overcome them our Creative Team was able to meet them with confidence. It was a pleasure working with Jody and helping her develop the signage materials she needed to showcase this fantastic new project!

Check out our page for more details on Instagram!

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Top Post of July

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of July was our Meet The Creative Team post featuring Kim Larios!

Kim is our newest Customer Service Representative, and has been with Creative for 2 months.              "What motives her is being a mama of four! Kim has one girl and three boys."

Check it out here to see all the details!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

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Trade Show Marketing Strategy Tips & Tricks

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81% of trade show attendees have buying authority.

This means more than 4 out of 5 people walking the aisles are potential customers for exhibitors.

Your trade show exhibit is a direct line to your customers and it provides a powerful punch! For your exhibit to be effective the visual impact of your display must make a strong first impression. Therefore, your designs should appeal to your next potential customer highlighting their emotions and imagination. That’s why trade shows are a fantastic marketing strategy for any business to improve sales and build relationships.

Tips & Tricks

1. Create Lasting Impressions

We can help you make the best first impression! By utilizing a range of printed marketing from pop up magnetic display with case and counter, to a portable display system, we have the materials that both inform and excite potential customers.

Of course, our goal at Creative is to make it clear how our products and services will benefit the business. The trade show will display graphics and signage that will reach out and grab the audience’s attention. We have an incredible in house team that will create highly visible, well-lit features that are large and easy to read. We will bring the customers to you.

2. Provide Incredible Face-to-Face Marketing

Here at Creative our designs help to promote businesses with a wide range of audiences. A successful campaign will engage the audience and take advantage of an opportunity to market the business and begin selling products.

Therefore, no matter the approach to face-to-face marketing, it is important to have aggressive promotional efforts that leave an impression that lasts. Overall, it is vital to have a valuable opportunity to get to know potential customers and existing customers in person.

3. Provide Cost-effective Networking and Advertising

When the final product is ready, it becomes a perpetual lead generator. Our goal is to incorporate a cost-effective way to help businesses network & advertise and thereby gain more satisfied customers.

Moreover, the campaign as a whole is a great way to effectively advertise in many versatile settings. Our designs will incorporate a more intriguing and interactive product that will retain potential, customer’s interest.

4. Market to Target Audiences & Direct Sales Opportunities

Marketing to the right target audience plays an important role when it comes to winning direct sales opportunities at a trade show.  It is important to retain audience interest and maintain a constant flow of individuals that may provide to be more direct sales opportunities.

Above all, by utilizing these recommended key products a business can culminate a whole host of new business opportunities that are centered in the right target market. The goal is growth and a successful trade show campaign will achieve that.

5. Generating Leads

Additionally, the single best way to generate leads is by having engaging and attractive signage. A passerby can turn into a lead instantly with the right kind of booth. We work side-by-side with business owners to develop a unique and personalized trade show booth that gets results every time.

Here at Creative, we take pride in our ability to grow businesses with our marketing expertise. We would love to find out more about how we can help personalize a trade show package just for you. To find out more information about trade show packages and how to get yours started please give us a call at (530) 924-2400. Or email us at info@creativecomp.com.

Ready to buy now? Get a quote here.

Sincerely,

Chelsea Perez

http://www.tradeshowthoughtleaders.org/Michael%20T/16_STATS.htm

Why Direct Mail Beats Digital Marketing Every Time

Connecting with your Audience

Digital marketing effectiveness is taking a backseat even in the digital era. Direct mail can be one of the most effective ways you can connect with your customers. With direct mail you are able to focus on creating a personal, trustworthy, and tangible products that your customers will thank you for. Here at Creative Composition, we focus on providing the best designs to help you build on new customer acquisition and retention.

70% of consumers feel more valued with direct mail.

It’s clear that advertising channels like direct mail can pay off in the way digital just can’t.

Direct Mail is Still Relevant!

Most people are under the assumption that digital marketing is the key focus to obtaining digital natives. These natives are constantly glued to their smartphones and marketers focus on providing ad content through social media.

Digital Marketing

77% of millennials pay attention to direct mail advertising.

90% millennials think direct mail advertising is reliable.

87% of millennials like receiving direct mail.*

While digital marketing might be good option for brand awareness and repeat marketing, direct mail comes with a long standing impact that driving new customers and returning business. This highlights on the idea that personalized mail has a higher impact with customers. Where digital marketing is constantly bypassed due to the massive amount of emails sent out daily.

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Direct Mail is Transcending

Listen to the customer and respond accordingly. It not only helps you stand out from other businesses who constantly bombard consumers with digital promotion. But help create the communication they deem relevant to their needs.

Here at Creative, we guarantee to tailor our designs to best fit your needs. As we look to the future it’s clear direct mail marketing will continue to thrive. To find out more information about direct mail please give us a call at (530) 924-2400 or email info@creativecomp.com. 

 

Sincerely,

Chelsea Perez

 

Still Relevant: A look at how millennials respond to direct mail