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Author: Chelsea Perez

Vol.13

rainbowcongaCreative Chronicle TitleBackground March 2020
  • The Happenings at Creative
  • Creative Spotlight: Fun Things to do While Social Distancing
  • Top Post of March
  • Get Featured & Special Offer
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The Happenings at Creative

For a small business like Creative Composition Inc, team building doesn’t have to be a complicated endeavor. Our company generally has a small team, so building intimacy and bonds between employees and management can be as simple as lunch.

Creative did that! In March we planned a wonderful potluck for our Creative employees! In honor of St. Patricks Day we had a themed luncheon to celebrate the upcoming holiday. This event took place before the lockdown and it was a nice way to connect with all the employees before we had to social distance.
 
The day of the potluck our Creative employees cooked up an array of delicious meals from pizza, mac & cheese, beef & broccoli, meatballs and many more. To top it, off we also had St. Patricks themed desserts!
 
Adding to the fun Chelsea (Marketing Coordinator) incorporated a fun contest for our employees "How Many Candies Are in That Jar." The big winner of the day was Justin Hendry with a guess of 186 beating out his dad Steve Hendry by 1 number. The winning number was 178, way to go Justin!
 
Congratulations to our winner and a big thank you to all our participants aka Creative employees it was definitely a day to remember!
st.patty potluck
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Creative Spotlight: Fun Things to do While Social Distancing

 
As COVID-19 social distancing and self quarantining continue, some of you may be going stir crazy not being able to go and do the things you're used to. Now that its time to relax, cooped up for weeks, and you're still unable to hit the malls or movie theaters, how can you spend your time? Well there are a lot of options out there.
 
Thus, resorting to something that’s productive and working towards your goals are great ways to make the most of your free time. Instead of letting time pass by and doing things that’s not productive, here are 45 things for you to do when you’re bored.

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Dark Blue Pink Wedding Checklist Planner

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Top Post of March

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of March was our "Signage/Logo" we created for Johnny on the Spot!

Johnny on the Spot offers top-quality portable bathrooms for rent with ultra-clean, reliable service.

Check it out here to see all the details!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

Template 10 off Direct Mail
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Creating a Logo That Gets You Noticed

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies are still missing their key identity piece to set them apart.

Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

Background Logo CCGetting Started

Before you begin sketching or learning how to design a logo, first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement while creating your logo.

Here are some additional tactics and considerations that will help you create an appropriate company logo:

Look at The Logos of Other Businesses in Your Industry
  • Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.
Focus on Your Message
  • Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What’s the nature of your current target audience? These elements should play an important role in the overall design or redesign.
Make it Clean And Functional
  • Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable, and distinctive. Icons are better than photographs, which may be illegible if enlarged or reduced significantly.
Your Business Name Will Affect Your Logo Design
  • If your business name is “XO Jewelers” you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called “Lightning Fast Printing,” the logo might feature some creative implementation of lightning.
Use Your Logo to Illustrate Your Business’s Key Benefit
  • The best logos make an immediate statement with a picture or illustration, not words. The “Lightning Fast Printing” logo, for example, will convey the business benefit of “ultra-fast, guaranteed printing services.” The lightning image is used to manipulate and suggest speed and assurance.
Don’t Use Clip Art
  • However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.
Avoid Trendy Looks
  • If you’re redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes but doesn’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the mark of good design.

If you’re in the market to update your current logo or create a new logo from scratch Creative Composition can help! We have an amazing in-house graphic design team to help ease the process and help you create the perfect logo for your company. We can easily help you accomplish all the tactics above with ease and make sure you leave confident with your new design.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize a logo for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com 

Vol.12

rainbowcongaCreative Chronicle TitleBackground 2020 Feb 1
  • The Happenings at Creative
  • Creative Spotlight: Cleanrite Buildrite
  • Top Post of February
  • Get Featured & Special Offer
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The Happenings at Creative

In February, we welcomed the day with a wonderful surprise by one of our Creative employees! Thank you, Patty (CSR) for surprising the team with a catered luncheon for Valentine's, Day.
 
Here at Creative life is about enjoying moments and making memories and what better way to do that than come together for a company luncheon.
 
The event catered by one of our own here in Chico Shelley's Catering. Shelley offers catering and meal planning services from personalized meals to a full out catered event.
 
The day of the luncheon Shelley and her team served up a delicious meal with chicken tamales, beans, rice, salad, chips, and salsa. To top it off she also created Valentine's Day inspired cupcakes for dessert.
 
Adding to the fun Roxanne (Accounts Receivable) incorporated a fun contest for our employees "How Many Candies Are in That Jar". The big winner of the day was Scott Sleeper one of our talented graphic designers with a guess of 118 and the winning number 119. Way to go Scott!
 
Congratulations to our winner and a big thank you to all our participants and Shelley's Catering it was definitely a day to remember!
Feb Creative Chronicle
Feb Creative Chronicle 2
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Creative Spotlight: Cleanrite Buildrite

Now serving Butte County for over 50 years... Cleanrite-Buildrite has worked hard to build its reputation. As the local source for fire and water restoration and carpet cleaning services. They also pride themselves on delivering 100% customer satisfaction!
 
When a disaster hits whether it’s a natural disaster, fire, or even a dishwasher overflow if you want a company you can count on to get the job done right, CRBR is the company for you.
 
CRBR has done business with Creative for quite some time. We have done everything from business cards, nameplates, brochures, wall vinyl, and vehicle wraps. When it comes to printing eye-catching and bold projects CRBR relies on us to get the job done!
 
This time around CRBR announced they relocated to a new location and needed Creative's help. They needed several print materials from nameplates, directional arrows, and wall vinyl throughout their new location.
 
It is always a pleasure working with the CRBR team we love working with local companies that have customer values as we do.
 
CRBR located at 2684 Hwy 32. Suite 100, Chico, California 95973.
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Top Post of February

Find us on Social Media!

We like to stay ahead of the curve posting our fresh ideas, new products, and all the fun happening at Creative! Our top post of February was our "Trade Show Display" post featuring Nor-Cal Guides & Sportsmen Association!

We love showcasing our talents! Creative is here to help you design bold and eye-catching trade show displays to get you noticed!

NCGASA design to help save the fish and wildlife in Northern CA. Any person who enjoys the outdoors hunting/fishing support this organization! They are the “Sportsmen’s Voice”

Check it out here to see all the details!

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Special Offer

Do you want to be the featured business in our next newsletter?

Send an email submission to cperez@creativecomp.com to enter your business!

Take advantage of this 10% OFF offer! Subscribe to our newsletter and receive the coupon instantly!

Template 10 off signage
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Why Vehicle Wraps Are The Key to Advertising

Have you ever seen a car, truck, or van in your area wrapped in an advertisement? If so, you may have wondered whether these advertisements known as vehicle wraps are a worthwhile investment to get your small business off the ground or help move it forward.

Below, you’ll find a complete breakdown of what vehicle wraps are and why you should consider investing in them.

BobCat Vehicle Wrap

That’s a Wrap!

A vehicle wrap is a digitally-printed mobile billboard. Our professionals here at Creative will work with you to craft your advertisement and then print it on vinyl. Professionals print vinyl wraps in full color with eye-catching graphics. After using graphic design software to design your wrap, the individual will then apply the vinyl film to your car.

You can select either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Even if the wraps cover windows, you won’t have a problem looking through them. A high-quality vinyl wrap typically lasts three to five years.

Why Vehicle Wraps Can Be Effective!

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:

  • Mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
  • 98% of Americans indicated they notice media targeting vehicle drivers and passengers.
  • Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.

Source: https://www.bigpicturegraphics.com/car-advertising-statistics/

Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wrap over more traditional forms of advertising.

 What is The Cost of a Vehicle Wrap?

The cost of vinyl wraps depends on the size of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,000, which includes:

  • Vinyl graphics design
  • Printing services
  • Professional installation

Another thing to consider is the cost you’ll save on not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your car, truck, or van. The wraps give the vehicle a new look while preserving the original paint job.

An additional perk for custom vehicle wraps, you can change ads as you wish. If you don’t want to have an advertisement on your car any longer, you can have a professional remove the wrap without causing any damage to the original paint.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize a vehicle wrap just for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com