Signage is an affordable means of advertising when it comes to designing both indoor and outdoor signs. Here at Creative, we want to help answer your questions, and consider the factors of what goes on during the design process to create an eye-catching sign!
The impact that promotional signs have on spur-of-the-moment purchases can help benefit your business. In fact, nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs.
5 Useful Tips to Help Create Effective Signage
The following graphic design principles can help create attractive, high impact signage that is readable, appealing to the eye and carry the most impact!
Keep it visible and legible: Less really is more. By keeping your message short, a sign is easier to see and read at a glance. Signs come in every shape and size, to help your prospects notice the sign and display make sure you have chosen the appropriate distance. It is also important to consider the location and what obstacles may be in the way. Visibility is the most important part of your signage.
Avoid clutter: Successful signage communicates a message concisely. To help get the message across to your target audience it is conveyed in as few words as possible. Crowding your sign with too many words or lines of text makes it harder to read from a distance.
Type and fonts: In general, to achieve maximum legibility use clean, crisp, easy-to-read typestyles for maximum legibility. Most professional fonts have varying weights, ranging from regular to bold, black, extended, etc. Use these to your advantage by giving priority or preference to certain parts of your message.
Images and graphics: Adding a border can increase reading speed by up to 25 percent. They tend to cause the eye to focus on the message. In addition, to create a design with the greater impact you can utilize full-color digital photos to get the message across. Logos, artwork and other graphical elements help visually enhance the design and layout.
Foreground/background colors: When choosing a background for your design, don’t use anything that will make it difficult to focus on the main message. Black contrasts well with any light color, and white works well with colors having a dark value. The greater the contrast, the more legible text is from a distance.
Following the guidelines above will ensure that your sign is readable and your message gets across clearly to its intended audience. As always, Creative Composition is here to help design, print and market your materials to create a sign to get you noticed.
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