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How They Can Benefit Your Business!

Custom Postcards are an effective way to reach audiences you normally wouldn’t be able to get to. They’re popular with businesses of all sizes for their excellent return on investment. Postcards offer high conversion rates, even when taking into account their initial costs relative to email and other types of marketing. With that, direct mail is far more effective than their digital and mass marketing counterparts at generating response rates and conversions.

Postcard Example 1

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the customer. Oversized pieces stand out the most.

However, you won’t find the postcards you need off the rack from a store. Generic postcards won’t be able to speak for your business in a meaningful way since they’re made for everyone. For effective postcards promotions that match your business needs, you’ll need to go custom. Here at Creative, we have the tools and offer the best techniques to help you create a custom postcard to get you started.

Design Tips

Know your audience: We can help you design with your audience in mind. You should first know who they are. Identify which group of people you will be targeting. From there, we can help you tailor your custom postcards according to what the group needs.

Font Style: Font size and style are significant when it comes to designing your postcards. We can help you choose a legible font size and style; the text is as important as the image on the card.

Type of content: Since postcards provide very little space for design elements and text, make your message short and direct. Use simple phrases or sentences that are straight to the point and that can capture your audience’s attention.

Use impactful Images: The use of images, patterns, and logo placement on your postcard helps create a stronger impact on your postcard. Our design team can help you set up the perfect postcard to tailor the card to your specific needs.

Choose relevant details: Use images that are relevant to your message. Avoid making use of unnecessary images. Also, find a memorable photo that your postcards will bring impact to anyone who receives it. We have access to the very best programs to help provide powerful imagery to help your postcard stand out.

Use Postcard Templates: Using a template for your custom postcard design will allow you to accurately account for trims and bleeds. This means you avoid getting your artwork cut off. Please check out our FAQ template page.

Custom postcard Ideas: Product information, Announcement Cards, Save-the-Date, Coupons, Promotions, and Informational Cards.

Creative takes pride in our ability to grow businesses with our marketing expertise. We would love to find out how we can help personalize your postcards just for you. To find out more information please give us a call at (530) 924-2400 or email us at info@creativecomp.com