81% of trade show attendees have buying authority.

Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors.

Your trade show exhibit is a direct line to your customers and it provides a powerful punch! For your exhibit to be effective the visual impact of your display must make a strong first impression. Therefore, your designs should appeal to your next potential customer highlighting on their emotions and imagination. That’s why trade shows are a fantastic marketing strategy for any business to improve sales and build relationships.

Tips & Tricks

1. Create Lasting Impressions

We can help you make the best first impression! By utilizing a range of printed marketing from pop up magnetic display with case and counter, to a portable display system, we have the materials that both inform and excite potential customers.

Our goal at Creative is to make it clear how our products and services will benefit the business. The trade show will display graphics and signage that will reach out and grab the audience’s attention. We have an incredible in house team that will create highly visible, well-lit features that are large and easy to read. We will bring the customers to you.

2. Provide Incredible Face-to-Face Marketing

Here at Creative our designs help to promote businesses with a wide range of audiences. A successful campaign will engage the audience and take advantage of an opportunity to market the business and begin selling products.

Therefore, no matter the approach to face-to-face marketing, it is important to have aggressive promotional efforts that leave an impression that lasts. Overall, it is vital to have valuable opportunity to get to know the potential customer and existing customers in person.

3. Provide Cost-effective Networking and Advertising

When the final product is ready, it becomes a perpetual lead generator. Our goal is to incorporate a cost-effective way to help businesses network & advertise and thereby gain more satisfied customers.

Moreover, the campaign as a whole is a great way to effectively advertise in many versatile settings. Our designs will incorporate a more intriguing and interactive product that will retain potential, customer’s interest.

4. Market to Target Audiences & Direct Sales Opportunities

Marketing to the right target audience plays an important role when it comes to winning direct sales opportunities at a trade show.  It is important to retain audience interest and maintain a constant flow of individuals that may provide to be more direct sales opportunities.

Above all, by utilizing these recommended key products a business can culminate a whole host of new business opportunities that are centered in the right target market. The goal is growth and a successful trade show campaign will achieve that.

5. Generating Leads

The single best way to generate leads is by having engaging and attractive signage. A passerby can turn into a lead instantly with the right kind of booth. We work side-by-side with business owners to develop a unique and personalized trade show booth that gets results every time.

Here at Creative, we take pride in our ability to grow businesses with our marketing expertise. We would love to find out more about how we can help personalize a trade show package just for you. To find out more information about trade show packages and how to get yours started please give us a call at (530) 924-2400. Or email us at

Ready to buy now? Get a quote here.


Chelsea Perez